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    Items for Author "邱志聖"  

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    Showing 116 items.

    Collection Date Title Authors Bitstream
    [企業管理學系] 國科會研究計畫 2011 推動旅行業品牌化研究案 曾德宜; 邱志聖
    [企業管理學系] 學位論文 2018 品牌代理商降低拉式策略威脅之研究:三方交換關係觀點 林智偉
    [企業管理學系] 學位論文 1990 台灣新型零售機構導入演進之研究 邱志聖
    [企業管理學系] 會議論文 2017-01 Understanding Network Changes in the Multidyadic Vertical Channel: An Intermediary's Perspective 邱志聖; Lin, Chih-Wei; Chiou, Jyh-Shen; Liu, Yenp-Hung
    [企業管理學系] 期刊論文 2018 The credibility and attribution of online reviews Differences between high and low product knowledge consumers Chiou, Jyh-Shen; 邱志聖; Hsiao, Cheng-Chieh; Chiu, Tien-Yi
    [企業管理學系] 期刊論文 2017-11 The use of asset specific investments to increase customer dependence: A study of OEM suppliers 林智偉; 邱志聖; Lin, Chih-Wei; Wu, Lei-Yu; Chiou, Jyh-Shen
    [企業管理學系] 期刊論文 2016-10 來源國形象對消費者態度與行為影響之後設分析研究 Tsai, Pei-Chun; Lin, Chih-Wei; Lou, Yung-Chien; 蔡佩純; 林智偉; 樓永堅
    [企業管理學系] 期刊論文 2012 You do the service but they take the order Wu, Lei-Yu; Chiou, Jyh-Shen; Chou, Szu-Yu; 巫立宇
    [企業管理學系] 期刊論文 2010-04 Antecedents of Retailer Loyalty: Simultaneously Investigating Channel Push and Consumer Pull Effects Chiou,Jyh-Shen; Wu,Lei-Yu; Chuang,Min-Chieh; 邱志聖; 巫立宇
    [企業管理學系] 期刊論文 2009 Buyer satisfaction and loyalty intention in online auctions : Online auction web site versus online auction seller Wu, Lei-Yu; Chiou, Jyh-Shen; Sung, Yi-Ping; 巫立宇
    [企業管理學系] 期刊論文 2007-01 資源、信任、支援廠商合作意願與高科技新創企業競爭力:以竹科廠商為例之跨期研究 巫立宇; 王俊如; 于卓民; 邱志聖; Wu, Lei-yu; Chun-Ju Wang; Yu, Chwo-Ming Joseph; Chiou, Jyh-Shen
    [國際經營與貿易學系 ] 國科會研究計畫 2011 搜尋、經驗、與信任屬性資訊的有用與可信性解讀:交互與干擾的關係(II) 邱志聖
    [國際經營與貿易學系 ] 國科會研究計畫 2010 搜尋、經驗、與信任屬性資訊的有用與可信性解讀:交互與干擾的關係(I) 邱志聖
    [國際經營與貿易學系 ] 國科會研究計畫 2009 專屬資產配適度對品牌延伸評價之研究(III) 邱志聖
    [國際經營與貿易學系 ] 國科會研究計畫 2008 專屬資產配適度對品牌延伸評價之研究(II) 邱志聖
    [國際經營與貿易學系 ] 國科會研究計畫 2007 專屬資產配適度對品牌延伸評價之研究(I) 邱志聖
    [國際經營與貿易學系 ] 國科會研究計畫 2006 電子行銷典範---子計畫二:網路拍賣的拍賣制度設計與顧客忠誠之研究(III) 邱志聖
    [國際經營與貿易學系 ] 國科會研究計畫 2006 採用線上財務服務的前置因素之研究:探討實體通路服務對線上服務的影響 邱志聖
    [國際經營與貿易學系 ] 國科會研究計畫 2005 電子行銷典範-子計畫二:網路拍賣的拍賣制度設計與顧客忠誠之研究(2/3) 邱志聖
    [國際經營與貿易學系 ] 國科會研究計畫 2005 社會達爾文知覺、階級焦慮、人群信任、與文化傾向對消費者消費道德認知的影響 邱志聖
    [國際經營與貿易學系 ] 國科會研究計畫 2005 電子行銷典範---子計畫二:網路拍賣的拍賣制度設計與顧客忠誠之研究(II) 邱志聖
    [國際經營與貿易學系 ] 國科會研究計畫 2004 資訊零售商對供應廠商忠誠之研究:最終消費者拉力的研究 邱志聖
    [國際經營與貿易學系 ] 國科會研究計畫 2004 電子行銷典範-子計畫二:網路拍賣的拍賣制度設計與顧客忠誠之研究(I) 邱志聖
    [國際經營與貿易學系 ] 國科會研究計畫 2004 我國學術獎項之定位及行銷策略研究 邱志聖
    [國際經營與貿易學系 ] 國科會研究計畫 2003 名人商品與產品置入推廣策略效果之研究 邱志聖
    [國際經營與貿易學系 ] 國科會研究計畫 2002 服務滿意、信任、與專屬性資產對顧客零售點忠誠之影響:探討零售業種與消費動機的干擾效果 邱志聖
    [國際經營與貿易學系 ] 國科會研究計畫 2001 品牌態度與品牌忠誠形成原因之探討:以交易成本分析為理論基礎 邱志聖
    [國際經營與貿易學系 ] 國科會研究計畫 2000 消費者滿意與品牌忠誠的關係:關係強度的干擾效果 邱志聖
    [國際經營與貿易學系 ] 國科會研究計畫 2000 廣告訴求策略對電視廣告效果的影響---以在台灣播出的電視廣告為例 邱志聖
    [國際經營與貿易學系 ] 國科會研究計畫 1999 期望、失驗及產品績效對顧客滿意的影響---顧客滿意的整體模型之建立 邱志聖
    [國際經營與貿易學系 ] 國科會研究計畫 1998 態度、群體規範及個人主控能力在不同的文化、產品種類及消費者產品知識下,對購買意圖之影響 邱志聖
    [國際經營與貿易學系 ] 國科會研究計畫 1997 文化、人格、及產品種類因素對消費者的知覺產品意義之影響:在國際行銷上之應用 邱志聖
    [國際經營與貿易學系 ] 專書/專書篇章 2017-08 品牌策略與管理 邱志聖
    [國際經營與貿易學系 ] 專書/專書篇章 2012 行銷硏究 : 實務與理論應用 = Marketing research practices and theoretical applications 邱志聖
    [國際經營與貿易學系 ] 專書/專書篇章 2010 策略行銷分析 : 架構與實務應用 = Strategic marketing analysis: framework and practical applications 邱志聖
    [國際經營與貿易學系 ] 會議論文 2013 FEAR, LOVE, AND SOCIAL INFLUENCE IN SOCIAL MARKETING: EVOLUTION OR ELABORATION? Chiou, Jyh-Shen; Hsiao, Cheng-Chieh; Chang, Chun-Hao; 邱志聖; 蕭丞傑; 張鈞皓
    [國際經營與貿易學系 ] 會議論文 2011 Does Snobbish Service Generate Better Sales? The Case of Luxury Goods Chiou, Jyh-Shen; Huang, Chien-Yi; 邱志聖
    [國際經營與貿易學系 ] 會議論文 2008 The Internet Service Provider's Dilemma: User Friendly Design or Robust Security Mechanism? Chiou, Jyh-Shen; Shen, Chung-Chi; 邱志聖
    [國際經營與貿易學系 ] 會議論文 2007 The Impact of Negative Messages and Perceived Social Relationships on Online Information Trust 邱志聖
    [國際經營與貿易學系 ] 會議論文 2007 Beyond the Reputation System: An Investigation into Valuable Signals Affecting Auction Outcome 邱志聖
    [國際經營與貿易學系 ] 會議論文 2006 What Do They Say About "Friends"? Chiou, Jyh-Shen; Lee, Jasi; 邱志聖
    [國際經營與貿易學系 ] 會議論文 2005 Relationship Marketing Activities within a Trade Show:The Effect of Exhibitors’ Product Innovativeness 邱志聖
    [國際經營與貿易學系 ] 會議論文 2004 The Effects of Corporate Factors on Service Quality TD Chang; 邱志聖; S. Chen
    [國際經營與貿易學系 ] 會議論文 2003 An Exploratory Cross-Country Comparison of the Impact of Management Leadership on Marketing Culture and Business Performance 邱志聖; Chang,Tung-Zong; Su-Jane Chen
    [國際經營與貿易學系 ] 會議論文 2003 Antecedents of Adolescents' Loyalty toward the Merchandise of A Celebrity:Differences Between the Celebrity Workship and Non-Workship Groups 邱志聖; Chein-yi Huang; Min-chieh Chuang
    [國際經營與貿易學系 ] 會議論文 2003 Antecedents of Adolescents’ Loyalty toward the Merchandise of A Celebrity:Differences Between the Celebrity Worship and Non-Worship Groups 邱志聖
    [國際經營與貿易學系 ] 會議論文 2002 The Path to Superior Service Quality: The Role of Corporate Culture 邱志聖; Chang Tung-Zong; Su-Jane Chen
    [國際經營與貿易學系 ] 會議論文 2001 Shaping a Market-oriented Corporate Culture:The Role of Management Leadership 邱志聖; Chang,Tung-Zong; Su-Jane Chen
    [國際經營與貿易學系 ] 會議論文 2001 The Effectiveness of Different Advertising Message Appeals:An Analysis of Taiwanese TV Commercials 邱志聖
    [國際經營與貿易學系 ] 會議論文 2001 The Management's Role in a Market-Oriented Organization:The Effect of Management Leadership Styles 邱志聖; Chang,Tung-Zong; Su-Jane Chen
    [國際經營與貿易學系 ] 會議論文 2001 The Effectiveness of Different Advertising Message Appeals: An Analysis of Taiwanese TV Commercials 邱志聖
    [國際經營與貿易學系 ] 會議論文 2000 Cross-Cultural Examinations of the Comprehensibility,Preference,and Meaning of Different Social Oriented Focus 邱志聖
    [國際經營與貿易學系 ] 會議論文 1999 Reciprocal Gift-Giving Behaviors:A Study Across Cultures 邱志聖
    [國際經營與貿易學系 ] 會議論文 1999 When You Don't Know Whether You Are Satisfied with the Product or not 邱志聖
    [國際經營與貿易學系 ] 會議論文 1998 The Impact of Country of Origin on Consumer atisfaction: The Case of Low versus High Product Knowledge 邱志聖
    [國際經營與貿易學系 ] 會議論文 1997 Channel Negotiation Behavior The Moderating Effects of Mutual Dependence 邱志聖; Page; Rinehardt
    [國際經營與貿易學系 ] 會議論文 1997 Channel Negotiation Behaviors: The Moderating Effects of Mutual Dependence 邱志聖
    [國際經營與貿易學系 ] 會議論文 1996 A Model of Channel Negotiation 邱志聖
    [國際經營與貿易學系 ] 期刊論文 2018-09 Always trust in old friends? Effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships Liu, Yen-Hung Steven; Deligonul, Seyda; Cavusgil, Erin; 邱志聖; Chiou, Jyh-Shen
    [國際經營與貿易學系 ] 期刊論文 2018-08 Strategic orientations, joint learning, and innovation generation in international customer-supplier relationships 簡睿哲; &quot, Ruey-Jer; Bryan" Jean; Kim, Daekwan; 邱志聖; Chiou, Jyh-She; Calantone, Roger
    [國際經營與貿易學系 ] 期刊論文 2017-11 Does snobbish service generate better sales? The case of luxury goods Chiou, Jyh-Shen; 邱志聖; Hsiao, Cheng-Chieh
    [國際經營與貿易學系 ] 期刊論文 2017-03 The social influence of online collaborative community: the moderating effect of achievement 邱志聖; Hsiao, Cheng-Chieh; Chiou, Jyh-Shen
    [國際經營與貿易學系 ] 期刊論文 2017-03 Consumer choice of multichannel shopping The effects of relationship investment and online store preference 邱志聖; Chiou, Jyh-Shen; Chou, Szu-Yu; Shen, George Chung-Chi
    [國際經營與貿易學系 ] 期刊論文 2016-08 Interpartner learning, dependence asymmetry and radical innovation in customer-supplier relationships 簡睿哲; Jean, Ruey-Jer Bryan; Chiou, Jyh-Shen; Sinkovics, Rudolf
    [國際經營與貿易學系 ] 期刊論文 2016-06 Effective marketing communication via social networking site: The moderating role of the social tie 邱志聖; Shen, George Chung-Chi; Chiou, Jyh-Shen; Hsiao, Chih-Hui; Wang, Chun-Hsien; Li, Hsin-Ni
    [國際經營與貿易學系 ] 期刊論文 2016 Interpartner learning, dependence asymmetry and radical innovation in customer-supplier relationships 邱志聖; Jean, Ruey-Jer Bryan; Chiou, Jyh-Shen; Sinkovics, Rudolf R.
    [國際經營與貿易學系 ] 期刊論文 2013-10 How negative online information affects consumers' brand evaluation: The moderating effects of brand attachment and source credibility 邱志聖; Chiou, Jyh-Shen; Hsu, Arlene Chi-Fen; Hsieh, Chia-Hung
    [國際經營與貿易學系 ] 期刊論文 2013-08 Whose Online Reviews have the Most Influences on Consumers in Cultural Offerings? Professional vs. Consumer Commentators 邱志聖; Chiou, Jyh-Shen; Hsiao, Cheng-Chieh; Su, Fang-Yi
    [國際經營與貿易學系 ] 期刊論文 2012-12 The Effect of Social Capital on Community Loyalty in a Virtual Community: Test of a Tripartite-Process Model 蕭丞傑; 邱志聖; Hsiao, Cheng-Chieh; Chiou, Jyh-Shen
    [國際經營與貿易學系 ] 期刊論文 2012-09 The Impact of Online Community Position on Online Game Continuance Intention: Do Game Knowledge and Community Size Matter? 蕭丞傑; 邱志聖; Hsiao, Cheng-Chieh; Chiou, Jyh-Shen
    [國際經營與貿易學系 ] 期刊論文 2012-01 The Effects of Standardization and Trust on Franchisee’s Performance and Satisfaction: A Study on Franchise Systems in the Growth Stage 邱志聖; Chiou, Jyh-Shen; Droge, Cornelia
    [國際經營與貿易學系 ] 期刊論文 2012-07 You do the service but they take the order Chiou, Jyh-Shen; Wu, Lei-Yu; Chou, Szu-Yu; 邱志聖; 巫立宇; 周思妤
    [國際經營與貿易學系 ] 期刊論文 2012 The antecedents of online financial service adoption: the impact of physical banking services on Internet banking acceptance 邱志聖; Chiou,Jyh-Shen; Shen,Chung-Chi
    [國際經營與貿易學系 ] 期刊論文 2011-09 The effects of a player’s network centrality on resource accessibility, game enjoyment, and continuance intention: A study on online gaming communities 蕭丞傑; 邱志聖; Hsiao,Cheng-Chieh; Chiou; Jyh-Shen
    [國際經營與貿易學系 ] 期刊論文 2011-05 The Effects of Artist Adoration and Perceived Risk of Getting Caught on Attitude and Intention to Pirate Music in the United States and Taiwan 邱志聖; Chiou,Jyh-Shen; Cheng,Hsiao-I; Huang,Chien-Yi
    [國際經營與貿易學系 ] 期刊論文 2011-05 How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information 邱志聖; Pan,Lee-Yun; Chiou,Jyh-Shen
    [國際經營與貿易學系 ] 期刊論文 2011-03 Remedies for information asymmetry in online transaction: An investigation into the impact of web page signals on auction outcome 邱志聖; 郭炳伸; Shen,Chung‐Chi; Chiou,Jyh‐Shen; Kuo,Biing‐Shen
    [國際經營與貿易學系 ] 期刊論文 2011-01 Will you spend more money and time on internet shopping when the product and situation are right? 邱志聖; Chiou,Jyh-Shen; Ting,Chien-Chien
    [國際經營與貿易學系 ] 期刊論文 2010-01 The Impact of Perceived Ease of Use on Internet Service Adoption: The Moderating Effects of Temporal Distance and Perceived Risk 邱志聖; Shen,Chung-Chi; Chiou,Jyh-Shen
    [國際經營與貿易學系 ] 期刊論文 2009-09 Antecedents of Internet Retailing Loyalty: Differences Between Heavy Versus Light Shoppers 邱志聖; Chiou,Jyh-Shen; Pa,Lee-Yun
    [國際經營與貿易學系 ] 期刊論文 2009 Buyer Satisfaction and Loyalty Intention in an Online Auction: Online Auction Website Versus Online Auction Seller Chiou, Jyh-Shen; Wu, Lei-Yu; Sung, Yi-Ping; 邱志聖; 巫立宇
    [國際經營與貿易學系 ] 期刊論文 2009 The Effect of Management Leadership Style on Marketing Orientation, Service Quality, and Financial Results: A Cross-Cultural Study Chiou, Jyh-Shen; Chang, Tung-Zong; 邱志聖
    [國際經營與貿易學系 ] 期刊論文 2009 The effect of community identification on attitude and intention toward a blogging community Chiou, Jyh-Shen; Chang, Tung-Zong; 邱志聖
    [國際經營與貿易學系 ] 期刊論文 2009 You Do the Service but They Take the Order 邱志聖; 巫立宇; Chou, Szu-Yu; Multichannel research shopping behavior; Techniques of neutralization; Service; Order
    [國際經營與貿易學系 ] 期刊論文 2008-05 What Do They Say About "Friends"? A Cross-Cultural Study on Internet Discussion Forum 邱志聖; Chiou,Jyh-Shen; Lee,Jasi
    [國際經營與貿易學系 ] 期刊論文 2008-04 The Impact of Social Darwinism Perception, Status Anxiety, Perceived Trust of People, and Cultural Orientation on Consumer Ethical Beliefs 邱志聖; Chiou,Jyh-Shen; Pan,Lee-Yun
    [國際經營與貿易學系 ] 期刊論文 2008 Ranking Taiwanese management journals: A case study Chiou, Jyh-Shen; Kao, Chiang; Lin, Hsiou-Wei; Chung, San-Lin; Tsai, Wei-Chi; Chen, Yen-Liang; Chen, Liang-Hsuan; Fang, Shih-Chieh; Pao, Hwei-Lan; 邱志聖
    [國際經營與貿易學系 ] 期刊論文 2007-05 Product Innovativeness, Trade Show Strategy and Trade Show Performance: The Case of Taiwanese Global Information Techonology Firm 邱志聖; Chiou,Jyh-Shen; Hsieh,Chia-Hung; Shen,Chung-Chi
    [國際經營與貿易學系 ] 期刊論文 2006-01 Service Quality Trust Specific Asset Investment and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework 邱志聖; Chiou, Jyh-Shen; Droge, Cornelia
    [國際經營與貿易學系 ] 期刊論文 2006 The effects of satisfaction, opportunism, and asset specificity on consumers' loyalty intention toward internet portal sites 邱志聖; Chiou,Jyh‐Shen; Shen,Chung‐Chi
    [國際經營與貿易學系 ] 期刊論文 2005 The Antecedents of Music Piracy Attitudes and Intentions 邱志聖; Chiou,Jyh-Shen; Huang,Chien-yi; Lee,Hsin-hui
    [國際經營與貿易學系 ] 期刊論文 2005 Antecedents of Taiwanese Adolescents’ Purchase Intention toward the Merchandise of A Celebrity: The Moderating Effect of Celebrity Adoration 邱志聖; Chiou,Jyh-Shen; Huang,Chien-yi; Chuang,Min-Chieh
    [國際經營與貿易學系 ] 期刊論文 2004-07 The Antecedents of Consumers' Loyalty toward Internet Service Providers 邱志聖; Chiou,Jyh-Shen
    [國際經營與貿易學系 ] 期刊論文 2004 The Effect of Franchisor's Communication Service Assistance and Competitive Advantage on Franchisee's Intention to Remain in the Franchise System 邱志聖; Chiou,Jyh-Shen; Hsieh,Chia-Hung; Yang,Ching-Hsien
    [國際經營與貿易學系 ] 期刊論文 2003-12 國際購併組合及品牌名稱對消費者態度之影響--以銀行業為例 邱志聖; 謝佳宏; 葉相億; Chiou, Jyh-shen; Hsieh, Chia-hung; Yeh, Hsiang-i
    [國際經營與貿易學系 ] 期刊論文 2003 Should A Company Have Message Boards on Its Web Sites 邱志聖; Chiou,Jyh-Shen; Cheng,Cathy
    [國際經營與貿易學系 ] 期刊論文 2003 The Impact of Country of Origin on Pre-rial and Post-Trial Product Evaluations:The Moderating Effect of Consumer Expertise 邱志聖; Chiou,Jyh-Shen
    [國際經營與貿易學系 ] 期刊論文 2002 Does Customer Knowledge Affect How Loyalty is Formed? Chiou,Jyh-Shen; Cornelia Droge; Sangphet Hanvanich; 邱志聖
    [國際經營與貿易學系 ] 期刊論文 2002 The effectiveness of different advertising message appeals in the Eastern emerging society: using Taiwanese TV commercials as an example 邱志聖; Chiou,Jyh-Shen
    [國際經營與貿易學系 ] 期刊論文 2002 The Adoption of Form Postponement Strategy in the Global Logistics System: The Case of Taiwanese Information Technology Industry 邱志聖; Chiou,Jyh-Shen; Wu,Lei-Yu; Hsu,Jason C.
    [國際經營與貿易學系 ] 期刊論文 2002 A Cross-Cultural Assessment of the Satisfaction Formation Process Richard A. Spreng; 邱志聖; Chiou,Jyh-Shen
    [國際經營與貿易學系 ] 期刊論文 2001-06 產品知識及來源國形象對顧客滿意度之影響:Elaboration Likelihood Model之理論應用 邱志聖; 巫立宇; 陳仲熙; Chiou,Jyh-Shen
    [國際經營與貿易學系 ] 期刊論文 2001 Horizontal and Vertical Individualism and Collectivism Among College Students in the United States,Taiwan,and Argentina 邱志聖; Chiou,Jyh-Shen
    [國際經營與貿易學系 ] 期刊論文 2000 Investigating the Consumer Social-Adjustment and Value-Expressive Perceives Ends in Product Purchasing Decisions Chiou,Jyh-Shen; 邱志聖
    [國際經營與貿易學系 ] 期刊論文 2000 Antecedents and Moderators of Behavioral Intention:Differences between the United States and Taiwanese Students 邱志聖; Chiou,Jyh-Shen
    [國際經營與貿易學系 ] 期刊論文 1999-12 A Contingency Framework of Statisfaction Formation 邱志聖; Chiou,Jyh-Shen
    [國際經營與貿易學系 ] 期刊論文 1999-06 Diffusion of A new Product in Individualistic Versus Collectivist Cultural Contexts:Implications for International Marketing 邱志聖; Chiou,Jyh-Shen
    [國際經營與貿易學系 ] 期刊論文 1999-04 The Effects of Attitude,Subjective Norm,and Perceived Behavioral Control on Consumers' Purchase Intention:The Moderating Effects of Product Knowledge and Attention to Social Comparison Information 邱志聖; Chiou,Jyh-Shen
    [國際經營與貿易學系 ] 期刊論文 1999 Investigating the Social-Adjustment and Value-Expressive Perceived Ends:A Cross National Study 邱志聖; Chiou,Jyh-Shen
    [國際經營與貿易學系 ] 期刊論文 1996 International Technology Transfer from the Recipient's Perspective:The Differences between Hard Technology Prusuers and KnowHow Technology Pursuers 邱志聖; M. Lee; R. Calantone
    [國際經營與貿易學系 ] 研究報告 2004 推動企業營運總部計畫-推動營運總部示範性企業學院或知識基地-仁寶團體知識管理建置計畫 樓永堅; 邱志聖; 譚丹琪; 陳建維
    [國際經營與貿易學系 ] 研究報告 2004 推動企業營運總部計畫-推動營運總部示範性企業學院或知識基地-仁寶團體知識管理建置計畫 樓永堅; 邱志聖; 譚丹琪; 陳建維
    [國際經營與貿易學系 ] 研究報告 2003 推動企業營運總部計畫-推動成立企業學院與知識基地 陳建維; 邱志聖; 譚丹琪
    [國際經營與貿易學系 ] 研究報告 2003 推動企業營運總部計畫-推動成立企業學院與知識基地 陳建維; 邱志聖; 譚丹琪
    [第78期] 期刊論文 1999-06 新產品在個人主義及群體主義文化下的擴散:國際行銷上的應用 邱志聖; Chiou, Jyh-Shen
    [金融學系] 國科會研究計畫 1999 通路進入策略---一個比較策略聯盟、通路合資、通路獨資、通路市場交易的模型 江永裕; 邱志聖

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