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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/99360


    Title: PCB乾燥設備之策略行銷分析
    Strategic Marketing Analysis of pcb dry machine
    Authors: 葉步章
    Yeh, Stanley
    Contributors: 邱志聖
    Chiou, Jyh Shen
    葉步章
    Yeh, Stanley
    Keywords: 印刷電路板
    乾燥設備
    4C架構
    PCB
    Date: 2016
    Issue Date: 2016-07-20 17:30:21 (UTC+8)
    Abstract: 印刷電路板PCB(Printed circuit board)為電子產品之載體,截至目前為止尚無可以在市場取代印刷電路板地位之應用出現, 消費性電子產品未來朝向輕薄化發展,例如穿戴式裝置、智慧家庭、物聯網應用等等,汽車也朝向高度電子化發展,各種安全感知以及自動化駕駛需求,車用電子也是未來應用領域,這些新技術發展皆須要使用印刷電路板。
    台灣印刷電路板最早始於1969年美商安培公司來台設廠生產,發展至今已有四十多年歷史,由於印刷電路板的製造涵蓋複雜的工藝與流程,因此需要使用許多製程設備,早期設備皆為國外進口,後來因台灣工業技術提升以及精密機械供應鏈日趨完善,在印刷電路板的製程設備,進口設備廠商,逐漸被台灣廠商所取代,其中乾燥製程設備為印刷電路板製作流程不可或缺並難以取代的需求,2000年隨著台灣印刷電路板廠大舉西進移往中國大陸,台灣印刷電路板製程設備製造商隨之擴展版圖,迄今十餘年除了台廠之間的競爭逐漸也面臨到中國當地廠商的競爭。
    本研究以策略行銷4C架構來探討印刷電路板乾燥製程設備商個案A公司的現有策略,並以降低外顯單位效益成本、買者資訊搜尋成本、買者道德危機成本、買者專屬陷入成本等交換成本為目標,擬定個案公司A未來的策略。
    Printed circuit board (PCB) as the carrier of electronic products, there is no substitute in the market to replace its position of what the printed circuit board applications can deliver so far. The trend of consumer electronic products tend to be light and thin such as wearable devices, smart home, internet of thing applications and etc. Printed circuit board is also getting widely used in cars as demand driven from development of electronic automation, various security awareness and self-driving needs. The future of automotive electronics applications and the development of these new technologies drive the needs of essential use of printed circuit board.
    Printed circuit board manufacturing of Taiwan was first built in 1969, American companies- Ampex came to Taiwan to set up production manufactures and has over 40 years of history as of now. Since the manufacturing of printed circuit board requires complex processes and procedures, therefore there is a need of specific equipment where they can only be imported from overseas. Later on as Taiwan's industrial technology has advanced and supply chain of precision machineries have improved, the previously imported process equipment used for manufacturing the printed circuit board are gradually replaced by Taiwanese manufactured ones. Since year of 2000, printed circuit board manufacturing industry has been moved to Mainland China, Taiwan manufacturers are able to extend the production across the region but in a meanwhile they are gradually facing a stronger competition from the Chinese manufacturers in the last 10 years.
    In this study, we are using 4C architecture of strategic marketing to explore the case of printed circuit board drying process equipment manufacturer – A company existing strategy. In order to develop a strategy for the future of the company, my study is striving to achieve the exchange cost effectiveness, reducing cost of utility, cost of information search, cost of moral hazard and cost of asset specify.
    摘要i
    Abstractii
    表次v
    圖次vi

    第一章 緒論1
    第一節 研究背景與動機1
    第二節 研究目的 2
    第三節 研究範圍 2
    第四節 研究方法 2
    第二章 文獻探討 4
    第一節 策略行銷分析4C架構4
    第二節 五力分析9
    第三節 創新的兩難11
    第三章 全球電子業及PCB市場概況12
    第一節 電子業的發展與產地的移動 12
    第二節 PCB的發展歷史13
    第三節 PCB與乾燥製程設備的關聯與發展15
    第四節 PCB乾燥製程設備的五力分析20
    第四章 PCB之乾燥製程設備市場-以4C架構分析22
    第一節 A公司與競爭者簡介 22
    第二節 乾燥設備的供應與需求分類24
    第三節 A公司與競爭者之4C策略分析 26
    第五章 結論與建議44
    第一節 研究結論44
    第二節 研究建議 44
    第三節 PCB乾燥設備的未來發展48

    參考文獻 49
    Reference: 中文文獻
    1.策略行銷分析4C架構新知網站-4C架構簡介
    http://sma4c.blogspot.tw/
    2.邱志聖,2014,策行銷分析:架構與實務應用,台灣:智勝文化
    3.台灣電子產業的回顧與展望-IEK產業情報網 https://www.itri.org.tw/chi/Content/NewsLetter/Contents.aspx?&SiteID=1&MmmID=5000&MSID=621302513530161363&PageID=2
    4. 2013 PCB全球百大排行–TPCA 台灣電路板協會http://www.tpcashow.com/tw/2013-pcb-%E5%85%A8%E7%90%83%E7%99%BE%E5%A4%A7%E6%8E%92%E8%A1%8C
    5. 陳玉心,2001,增層.多層印刷電路板技術,台灣:全華圖書
    6. 智慧手機浪潮下的中國PCB業者策略-IEK產業情報網
    https://www.itri.org.tw/chi/Content/NewsLetter/contents.aspx?&SiteID=1&MmmID=5000&MSID=620633315524234760&PageID=1
    7. 科嶠工業股份有限公司
    http://www.asianeotech.com/?lang=1&TTo=zh-tw

    英文文獻
    1. Clayton M. (2016), The Innovator’s Dilemma: When New Technologies
    Cause Great Firms to Fail, U.S.A :Harvard Business School Press
    2. Porter, M. E. (1980), Competitive Strategy,New York :Free Press
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    103932059
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0103932059
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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