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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/80604
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/80604


    Title: Endorsements move students to choose candidate
    Authors: Wei, Ran1 wei;Lo, Ven-hwei;Chang, Chingching
    張卿卿
    Contributors: 廣告系
    Date: 2015
    Issue Date: 2016-01-15 14:38:57 (UTC+8)
    Abstract: This study examines the effects of newspaper endorsements of candidates in the 2012 U.S. presidential election. By endorsing a particular candidate, newspapers appear to play an important role in terms of motivating college students to make their voting decision or jump on the bandwagon of a candidate who is widely endorsed by the press.
    Relation: Newspaper Research Journal, 36(4), 482-494
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1177/0739532915618418
    DOI: 10.1177/0739532915618418
    Appears in Collections:[廣告學系] 期刊論文

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