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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/79663


    Title: The Importance of Attribution: Connecting Online Travel Communities with Online Travel Agents
    Authors: Jeng, Don Jyh-Fu
    鄭至甫
    Contributors: 科技管理與智慧財產研究所
    Keywords: online travel communities;attribution theory;Expedia;evaluative satisfaction;cognitive loyalty;affective belonging
    Date: 2015-08
    Issue Date: 2015-12-15 17:56:56 (UTC+8)
    Abstract: Using attribution theory, this study examines 207 travel consumers’ views of five online travel communities (namely, Lonelyplanet, Travellerspoint, Tripadvisor, VirtualTourist, and Wayn) and their intentions to patronize one of the websites’ affiliates, Expedia. As a starting point, customers form an opinion of the community website itself based on communication quality and service quality. A high-quality experience, which includes interaction with other community members, engenders loyalty to the community website. With that base, the study tested three aspects of attributional responsiveness (evaluative satisfaction, cognitive loyalty, and affective belonging) and found that they could act as mediating factors to convey favorable attribution to the online communities’ affiliates, as represented by Expedia. Thus, a high standard of information and service will receive a favorable response from the online travel community, and that response can then be transferred to the community’s affiliates, in the form of purchases and return visits.
    Relation: Cornell Hospitality Quarterly, vol. 56 no. 3 , 285-297
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1177/1938965514530493
    DOI: 10.1177/1938965514530493
    Appears in Collections:[科技管理與智慧財產研究所] 期刊論文

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