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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/79401
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/79401

    Title: Identification matters: A moderated mediation model of media interactivity, character identification, and video game violence on aggression
    Authors: 林日璇
    Lin, Jih-Hsuan
    Contributors: 傳播學院
    Date: 2013-08
    Issue Date: 2015-11-10 17:06:35 (UTC+8)
    Abstract: This study examined the effects of interactivity in violent video games on aggression and tested identification as the moderated mediating mechanism. A total of 169 male undergraduate students participated in a 2 media interactivity (enactive mediation vs. observational mediation) × 2 violence (violent vs. nonviolent) experiment. Results supported a moderated mediation model in which the effect of media interactivity on aggressive affect through identification was moderated by violence. When violence was present, interactive play resulted in higher short-term aggressive affect through higher character identification than when violence was not present. Additionally, an interaction effect between media interactivity and violence was found for automatic self-concept in which players associated themselves more with the game character's traits than video viewers.
    Relation: Journal of Communication, Vol.64, No.3, pp.682-702
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1111/jcom.12044
    DOI: 10.1111/jcom.12044
    Appears in Collections:[廣告學系] 期刊論文

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