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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/79070
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/79070


    Title: Self-Construal and Facebook Activities: Exploring Differences in Social Interaction Orientation
    Authors: 張卿卿
    Chang, Chingching
    Contributors: 廣告系
    Keywords: Facebook;Interdependent self-construal;Independent-self-construal;Self-construal;Social network sites
    Date: 2015-07
    Issue Date: 2015-10-27 17:23:28 (UTC+8)
    Abstract: Two studies explore the relationship between interdependent and independent self-construal and activities on Facebook. Study 1 proposes a model that depicts the process by which interdependent self-construal relates to different interaction orientations, responsiveness, and self-disclosure, which further explain different patterns of Facebook activities. A survey study offers support for the proposed model. Study 2 extends Study 1 by arguing that people with an interdependent self-construal differ in their social goals, whether passive (i.e., to belong) or active (i.e., to be popular). An extended model depicts the roles of these two social goals in explaining different social orientations, which are associated with varied patterns of Facebook activities. A second survey confirms the extended model.
    Relation: Computers in Human Behavior, 53, 91-101
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1016/j.chb.2015.06.049
    DOI: 10.1016/j.chb.2015.06.049
    Appears in Collections:[廣告學系] 期刊論文

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