English  |  正體中文  |  简体中文  |  Post-Print筆數 : 11 |  Items with full text/Total items : 88657/118248 (75%)
Visitors : 23501055      Online Users : 204
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/79028

    Title: An innovative model of Blue Ocean Strategy and niche marketing in green industry: A case study of the smart LED industry
    Authors: Lai, Kueikuei;Hung, TaSheng;Hsu, MuYen;Lin, WeiTing
    Contributors: 科管所
    Keywords: Blue Ocean Strategy;Brand awareness;Innovative models;Leading technology;LED industry;Lighting products;Long tail;Market demand;Marketing strategy;Niche markets;Product customization;Sales strategies;Small and medium enterprise;Study methods;Commerce;Industry;Light emitting diodes;Lighting;Marketing;Research;Technology;Industrial management
    Date: 2011
    Issue Date: 2015-10-23 17:33:54 (UTC+8)
    Abstract: Using a developer in the LED corporate market as a research target, this study utilized case study methods to investigate the innovation model and sales strategy of this company. This study found that the subject company used long tail strategy and Blue Ocean Strategy, in combination with niche marketing strategy, to satisfy market demands with the customized smart LED green lighting products. Based on the results of this study, our conclusions are as follows: When a company's brand awareness and economic scale cannot match those of well-known front-line companies in the mainstream market, such a company can use leading technology, R&D, and innovation to produce products that are differentiated from those of large manufacturers. Based on the long tail strategy, small and medium enterprises (SMEs) can utilize the blue ocean strategy to select a niche market according to their unique advantages and develop high-margin products through product customization strategies. © 2011 IEEE.
    Relation: PICMET: Portland International Center for Management of Engineering and Technology, Proceedings
    Data Type: conference
    Appears in Collections:[科技管理與智慧財產研究所] 會議論文

    Files in This Item:

    File Description SizeFormat

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback