English  |  正體中文  |  简体中文  |  Post-Print筆數 : 11 |  Items with full text/Total items : 88613/118155 (75%)
Visitors : 23475100      Online Users : 309
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 會議論文 >  Item 140.119/78910
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/78910


    Title: Applying a decomposed theory of planned behavior to study the paying behaviors of a virtual community
    Authors: Horng, Shwu-Min;Lee, YihYuh;Wu, Chih-lun
    洪叔民;李易諭
    Contributors: 企管系
    Keywords: paying behavior;paying intention;Theory of Planned Behavior;Virtual community;Web 2.0;Data processing;Behavioral research
    Date: 2011
    Issue Date: 2015-10-08 17:49:16 (UTC+8)
    Abstract: In this study, we adopt the decomposed theory of planned behavior (DTPB) as the research framework and apply some constructs of decomposed attitude, subjective norms, and perceived behavior control to explore the factors affecting the intentions of online users in virtual communities to become paying members. Structural equation modeling (SEM) was applied to analyze the results. Some conclusions are proposed. © 2011 AICIT.
    Relation: Proceedings - 7th International Conference on Information Processing and Management, ICIPM 2011
    Data Type: conference
    Appears in Collections:[企業管理學系] 會議論文

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML766View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback