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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/78183
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/78183

    Title: How can Corporate Social Responsibility Lead to Firm Performance? A Longitudinal Study in Taiwan
    Authors: Wei, Yu-Chen;Lin, Carol Yeh-Yun
    Contributors: 企管系
    Date: 2015-04
    Issue Date: 2015-09-02 15:59:45 (UTC+8)
    Abstract: In a longitudinal study of 106 firms in Taiwan, we find that corporate image mediates the relationship between customer-oriented corporate social responsibility (CSR) and customer loyalty but not the employee-oriented CSR-collective organizational commitment linkage. Significantly and unexpectedly we find corporate image mediates the relationship between employee-oriented CSR and customer loyalty. We find positive and indirect relationships between customer-oriented CSR, customer loyalty and financial performance. The findings of this study improve our understanding of the mechanism by which CSR practices influences firm performance.
    Relation: Corporate Reputation Review, 18(2), 111-127
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1057/crr.2015.3
    DOI: 10.1057/crr.2015.3
    Appears in Collections:[企業管理學系] 期刊論文

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