The article focuses on the influence and prevalence of corporate social responsibility (CSR) in a Confucian culture and an individualistic culture. It states that CSR is considered a norm for businesses in Western societies, while Confucian societies have lower societal and normative expectations of businesses. It comments on the role of social identity theory in the categorization, identification, and comparison of self-image by individuals. It talks about how the influence of employee-oriented CSR on employee commitment is affected by societal differences in Confucian and individualistic cultures. It examines a cross-cultural study of companies in Taiwan and Canada to determine the moderating effect of society on the relationships between CSR and employee commitment and corporate image.
Academy of Management Annual Meeting Proceedings, 1-6