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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/78140
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/78140


    Title: Online privacy control via anonymity and pseudonym: Cross-cultural implications
    Authors: Chen, Houn-Gee;Chen, Charlie C.;Lo, Louis;Yang, Samuel C.
    羅亦斯
    Contributors: 資管系
    Keywords: 10.1080/01449290601156817
    Date: 2008-05
    Issue Date: 2015-09-01 18:15:38 (UTC+8)
    Abstract: Privacy's exact nature needs to reflect the contemporary view of a society. A growing number of online users demand the protection of their personal privacy via anonymity and pseudonym. The efficacy of these two privacy controls in different online environments is unknown. This study applies social psychology theories to explore the relationship between these personal sentiments—authoritative personality, empathy, fear of negative evaluation, self-esteem, and motives of online privacy rights. We conducted a quasi-experiment by manipulating four online environments (personal e-mail exchange, members-only newsgroup, public newsgroup, and online chat room), and three user identification modes (real name, anonymity and pseudonym). More than 600 subjects from the USA and Taiwan participated in the experimental study. The results of path analysis confirm the effects of some personal sentiments on the motives of online privacy rights. The study concludes with theoretical and practical implications for the roles of privacy in the online society.
    Relation: Behaviour & Information Technology, 27(3), 229-242
    Data Type: article
    DOI 連結: http://dx.doi.org/
    DOI: 10.1080/01449290601156817
    Appears in Collections:[資訊管理學系] 期刊論文

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