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    Title: 特力集團動態能力個案研究
    A Case Study on the Dynamic Capabilities of Test Rite Group
    Authors: 葉子楚
    Yeh, Tzu Tsu
    Contributors: 邱奕嘉
    葉子楚
    Yeh, Tzu Tsu
    Keywords: 動態能力
    能耐延伸
    貿易商去中間化
    Dynamic capability
    Competence leverage
    Disintermediation of trade agents
    Date: 2015
    Issue Date: 2015-08-03 13:44:43 (UTC+8)
    Abstract: 企業如何於競爭劇烈且快速變動之產業環境下,發展出相對應之策略及差異化活動,是建構長期穩定獲利模式之關鍵;而動態能力(dynamic capability)的觀點便是強調企業為了獲取持續性的競爭優勢,必須不斷地偵察產業環境的變化,調整組織內外部的資源結構,藉以因應環境的各種異動。為深入了解動態能力的演化過程,本研究即以成功跨足貿易以及零售產業的特力集團為個案公司,探討在變化萬千的產業環境下,其如何於不同成長階段中轉變其策略定位,輔以動態能力的演化,以及在上述變化下,組織結構運作的調整過程,最後終於成為引領產業的全方位服務提供者。
    The key for a business enterprise to establish a steady long term profit model is the ability to develop responsive strategies and diversity activities in this highly competitive and fast moving industrial environment. According to the theory of dynamic capability, in order for an enterprise to have a continual competitive advantage it should both constantly observe changes in the industrial environment and adjust the structure of the internal and external resources accordingly. This will then allow an enterprise to better respond to these changes.
    In order to comprehensively understand the development of the theory of dynamic capability, this study will analyze the Test Rite Group as the main subject of the case due to their success in the trade and retail industries. As part of the analysis, the study investigates how the Test Rite Group manages to adapt their strategies and structure of their organization in an ever changing industrial environment which ultimately resulted in leading the industry as an omni-directional service provider.
    第一章、緒論 1
    第一節、研究背景與動機 1
    第二節、研究問題與目的 2
    第三節、研究流程 4
    第二章、文獻探討 6
    第一節、資源基礎觀點(Resource-based view) 6
    第二節、能耐基礎成長策略(Competence-based growth Strategy) 8
    第三節、動態能力(Dynamic Capability) 12
    第四節、多角化經營策略(Strategy of Diversification) 16
    第三章、研究方法 21
    第一節、研究方法之選擇 21
    第二節、研究對象 22
    第三節、觀念性架構圖 24
    第四章、產業與個案公司介紹 27
    第一節、貿易產業 27
    第二節、零售產業 33
    第三節、個案公司介紹 40
    第五章、研究分析 49
    第一節、經營貿易本業 50
    第二節、以貿易基礎進軍零售 52
    第三節、持續拓展品牌及服務 56
    第四節、資源整合 63
    第六章、結論與建議 70
    第一節、研究結論 70
    第二節、研究建議 75
    參考文獻 79
    英文文獻 79
    中文文獻 84
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    中文文獻
    書籍
    陳李綢,(1996),個案研究與常用輔導策略,教師天地,80期,頁19-22。
    黃俊英,(1999),行銷研究:管理與技術,華泰書局。
    遠見編輯,(2002),特力貿易集團董事長何湯雄、總經理李麗秋合唱特力屋家 的產業,天下遠見。
    薛化元,(2008),台灣貿易史,外貿協會。

    學位論文
    江馨瑩,(2013),以競合策略的觀點探討企業虛擬通路與實體通路的互動關係,國立政治大學科技管理研究所碩士學位論文。
    孟正光,(2014),多角化投資區域型百貨商場之產業發展研究-以T個案公司為例,國立政治大學經營管理碩士學程全球企業組碩士學位論文。
    范家綾,(2012),居家家飾產業供應鏈管理之關鍵成功因素探討-以H個案公司為例,國立政治大學商管專案學院碩士學位學程碩士學位論文。
    黃以涵,(2013),台灣專業貿易商整合模式之探討,國立政治大學國際經營與貿易學系碩士論文。
    Description: 碩士
    國立政治大學
    科技管理與智慧財產研究所
    102364206
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0102364206
    Data Type: thesis
    Appears in Collections:[科技管理與智慧財產研究所] 學位論文

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