English  |  正體中文  |  简体中文  |  Post-Print筆數 : 11 |  Items with full text/Total items : 88657/118248 (75%)
Visitors : 23500778      Online Users : 209
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 傳播學院 > 新聞學系 > 期刊論文 >  Item 140.119/76657
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/76657


    Title: 網路時代企業參與公益活動的分析與反思:以微軟MSN 公益捐助計畫為例
    Authors: 張春炎;楊昊;李柏諭;戚栩僊
    Chan, Chun-Yen;Yang, Alan Hao;Lee, Po-Yu;Chi, Hsu-Hsien
    Contributors: 國關中心;東亞研究所
    Keywords: 公共性;企業社會責任;企業參與公益活動;善因行銷;網路;publicness;corporate social responsibility;corporate philanthropy;cause-related marketing;Internet
    Date: 2015-06
    Issue Date: 2015-07-20 14:41:04 (UTC+8)
    Abstract: 隨著企業運用豐沛資源投入網路公益活動,青年究竟如何思考、抉擇,並藉此過程實現公共性?本文擬以微軟MSN即時的公益捐助計劃(「□」計劃),作為研究個案,透過情況分析、行動分析與批判反思等三階段論述,對應探索此一個案的現象、意義與公共性。最後,本研究據此提出「雙重反思路徑」,希望能有助於探索青年參與企業倡議的網路公益活動時所需關注的理性反思能力。
    The rise of corporate philanthropy has substantially contributed to society, particularly youths. Specifically, corporations provide abundant resources through corporate philanthropy to facilitate formulating the basic circuit of the public. In the Internet era, these new channels are not only convenient but also problematic to youths for pursuing publicness. The purpose of this research is twofold. First, empirical data from an earlier survey and in-depth interviews are analyzed. Second, youth response to a philanthropic initiative by Microsoft, namely, the "□" initiative, is analyzed. This study recommends a dual process of reflectivity as a conclusive reflection, and critiques for the youth participants are provided.
    Relation: 中華傳播學刊,27,167-201
    Data Type: article
    DOI 連結: http://dx.doi.org/10.6195/cjcr.2015.27.06
    DOI: 10.6195/cjcr.2015.27.06
    Appears in Collections:[新聞學系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    167-201.pdf2313KbAdobe PDF351View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback