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    政大機構典藏 > 傳播學院 > 廣告學系 > 學位論文 >  Item 140.119/76399
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/76399

    Title: 視覺誇飾法的廣告效果─從產品利益結合與否來探討
    The Effectiveness of Visual Hyperbole in Advertising
    Authors: 楊雅嵐
    Contributors: 張卿卿
    Keywords: 視覺修辭
    Date: 2012
    Issue Date: 2015-07-13 11:03:52 (UTC+8)
    Abstract: 視覺誇飾(visual hyperbole)廣告在實務上相當常見,這樣的廣告表現方式,又可被分為兩種,一種是結合產品利益表現的視覺誇飾廣告,另一種則為未結合產品利益表現的視覺誇飾廣告。然而,這樣的不同,對於品牌態度,以及品牌回憶度又會有什麼不一樣的影響呢?
    Reference: 一、中文部分
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G1004520141
    Data Type: thesis
    Appears in Collections:[廣告學系] 學位論文

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