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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/74426


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    题名: Customer's perceived value of waiting time for service events
    作者: Lin, Y.-T.;Xia, K.-N.;Bei, Lien-Ti
    別蓮蒂
    贡献者: 企管系
    日期: 2015-01
    上传时间: 2015-04-09 16:58:48 (UTC+8)
    摘要: The authors address the effects of money gain and loss on individually perceived value as predicted by prospect theory in a time gain-and-loss context. Three experiments were conducted. Experiment 1 results support the prospect theory concept of value function. According to Experiment 2 results, the amount of money involved exerted different impacts on individual perceptions—specifically, study participants preferred gaining $1 on one occasion to gaining 50 cents over two occasions and preferred losing $1 one time to losing 50 cents twice. Further, the combined results indicate that the study participants held different perceptions of the value of “short time” versus “little money”—that is, they preferred saving an extra 2 minutes on one occasion to saving 1 minute on two occasions and preferred waiting an extra 1 minute two times to waiting an extra 2 minutes one time. Copyright © 2014 John Wiley & Sons, Ltd.
    關聯: Journal of Consumer Behaviour,14(1),28-40
    数据类型: article
    DOI 連結: http://dx.doi.org/10.1002/cb.1498
    DOI: 10.1002/cb.1498
    显示于类别:[企業管理學系] 期刊論文

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