政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/74426
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 88295/117812 (75%)
Visitors : 23401350      Online Users : 101
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/74426


    Title: Customer's perceived value of waiting time for service events
    Authors: Lin, Y.-T.;Xia, K.-N.;Bei, Lien-Ti
    別蓮蒂
    Contributors: 企管系
    Date: 2015-01
    Issue Date: 2015-04-09 16:58:48 (UTC+8)
    Abstract: The authors address the effects of money gain and loss on individually perceived value as predicted by prospect theory in a time gain-and-loss context. Three experiments were conducted. Experiment 1 results support the prospect theory concept of value function. According to Experiment 2 results, the amount of money involved exerted different impacts on individual perceptions—specifically, study participants preferred gaining $1 on one occasion to gaining 50 cents over two occasions and preferred losing $1 one time to losing 50 cents twice. Further, the combined results indicate that the study participants held different perceptions of the value of “short time” versus “little money”—that is, they preferred saving an extra 2 minutes on one occasion to saving 1 minute on two occasions and preferred waiting an extra 1 minute two times to waiting an extra 2 minutes one time. Copyright © 2014 John Wiley & Sons, Ltd.
    Relation: Journal of Consumer Behaviour,14(1),28-40
    Data Type: article
    DOI link: http://dx.doi.org/10.1002/cb.1498
    DOI: 10.1002/cb.1498
    Appears in Collections:[Department of Business Administation ] Periodical Articles

    Files in This Item:

    File Description SizeFormat
    cb.1498.pdf399KbAdobe PDF696View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback