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    題名: Easy Pasta上海創業計畫
    Business Plan of Easy Pasta in Shanghai
    作者: 高紀光
    Kao, George
    貢獻者: 吳文傑
    Wu, Jack
    Kao, George
    關鍵詞: 創業計畫
    Business Plan
    日期: 2014
    上傳時間: 2015-01-05 11:21:10 (UTC+8)
    摘要: Easy Pasta上海創業計畫
    In the food industry market, especially Asian food markets such as Shanghai, Taipei, and other major cities, currently the major concerns of consumer groups are practically food safety, food quality, and the service quality. In order to have a successful business it is important to make sure those three factors are all taken into consideration when operating a restaurant.
    Through my observations and living experiences in Shanghai, we have found that Easy Pasta will be able to cater to certain segments of the general population, in particular, the parts of the populace where people are rushed for time during lunch and dinner, and we are confident that it will be able satisfy the clients requests of good food, speedy and good service. Easy pasta originates from the streets of Venice, and Easy pasta’s goal will be to bring authentic Italian food into the client’s hands in the shortest time possible, along with the best service that can be provided.
    There will of course be doubters of this business, but in this business plan we outline the important strategies to achieve full success in this field, and we will be able to, if we follow our plans strictly, to be able to differentiate ourselves from the other restaurants offering similar products. One of the key points of this business plan is to remove ourselves from the over competitive Red ocean of business, and enter ourselves into the Blue ocean of business, enabling us to be entirely different than the majority of our competitors
    1. General Company Description 1
    1.1. Market Overview 1
    2. Our Product and Competitor Analysis 3
    2.1. Global Pasta 3
    2.2. Global Service 3
    2.3. Competition Analysis 4
    2.4. Blue Ocean Strategy 4
    3. Marketing Plan 6
    3.1. Market Segmentation 6
    3.2. Market Targeting 9
    3.3. Market Positioning and Strategy 10
    4. Operation Plan 13
    4.1. Production & Suppliers 13
    4.2. Business Hours and Speed 13
    4.3. Employee and Salary Structure 14
    5. Startup Investment and Executive Plan 16
    5.1. Initial Investment 16
    5.2. Detail Plan 17
    6. Sales Forecast 19
    6.1. Revenue & Sales Tax 20
    6.2. Operating Expense 21
    6.3. Income Tax and Net Profit 21
    7. Reference 22
    Appendices 1 23
    Appendices 2 24
    參考文獻: 1. http://www.stats-sh.gov.cn/tjnj/nj13.htm?d1=2013tjnj/C0201.htm
    2. http://tiea.taiwan.cn/news/201405/t20140530_6241578.htm
    3. http://daxueconsulting.com/fast-food-market-in-china/
    4. http://en.wikipedia.org/wiki/Pasta
    5. W. Chan Kim, Renée Mauborgne, Blue Ocean Strategy, page 29.
    6. http://www.stats-sh.gov.cn/tjnj/nj13.htm?d1=2013tjnj/C1617.htm
    7. http://www.stats-sh.gov.cn/tjnj/nj13.htm?d1=2013tjnj/C0310.htm
    8. http://www.dianping.com/aboutus
    9. http://fang.com/aboutus/aboutus.asp
    10. http://zh.wikipedia.org/wiki/%E4%B8%8A%E6%B5%B7%E5%9C%B0%E9%93%81
    11. http://money.163.com/13/0225/15/8OIO4IUK00253B0H.html
    12. http://map.baidu.com/subways/index.html?c=shanghai
    13. http://en.wikipedia.org/wiki/World_Tourism_rankings
    14. Ending apartheid,The Economist, Apr. 19 2014
    15. http://zhidao.baidu.com/question/483046697.html?qbl=relate_question_1&word=%B2%CD%EF%8B%20%B6%90%C2%CA&optimi=1
    16. http://baike.baidu.com/view/291.htm?fr=aladdin#6
    描述: 碩士
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0099933025
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文


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