English  |  正體中文  |  简体中文  |  Post-Print筆數 : 11 |  Items with full text/Total items : 88866/118573 (75%)
Visitors : 23558534      Online Users : 243
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 理學院 > 心理學系 > 學位論文 >  Item 140.119/71742
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/71742


    Title: 從社會企業觀點探討大誌雜誌購買者的消費經驗
    The consumer experience of THE BIG ISSUE TAIWAN
    Authors: 田書菱
    Contributors: 錢玉芬
    田書菱
    Keywords: 社會企業
    大誌雜誌
    現象學
    質化研究
    Date: 2012
    Issue Date: 2014-12-01 14:23:28 (UTC+8)
    Abstract: 本研究旨在瞭解消費者的社會企業消費行為其背後核心心理機制,以及消費者面對社會企業的消費經驗與其意義。本研究以社會企業大誌雜誌為例,採用質性研究現象學方法,以立意取樣邀請大誌雜誌的消費者進行半結構式深度訪談,使用現象學方法將訪談對象的消費經驗進行資料分析:資料收集、資料沉浸、資料轉化、資料命題、資料書寫,以描繪出消費者的心理經驗。
    研究結果有以下四點發現。首先,啟蒙經驗影響消費者購買大誌雜誌的行為,認識大誌雜誌、購買大誌雜誌與閱讀大誌雜誌的初始經驗深刻地影響了消費者購買大誌雜誌的消費行為以及習慣。其次,消費者的動機、決策模式決定購買大誌雜誌的行為,購買大誌雜誌動機分成固定支持雜誌、喜歡大誌雜誌的內容以及在乎消費受益,不同的動機加上不同的生活模式反應在大誌雜誌購買者每期固定購買、依當期內容決定購買、心血來潮而購買的三種消費模式。第三,大誌雜誌作為社會企業,為了透過商業模式達成社會目的,與消費者充分、耐心的溝通是消費者對其商業行為意義詮釋的關鍵。最後,大誌雜誌經驗對不同消費者其內容與道德價值不同重要程度的意義,讓大誌雜誌在每位不同消費者心中都扮演著不同的生活角色。
    最後,依據本研究的研究發現,研究者提出本研究的限制以及未來關於社會企業消費者研究方向的建議。


    This study aims to comprehend the psychological mechanism of consumers when they encounter the social enterprise, and also to explore the meaning of consumer experiences. This study takes The Big Issue Taiwan as study case of social enterprise. Qualitative data of this study was collected based on consumers with purposive sampling by semi-structured interview. The data was coded and analyzed under the basis of the phenomenological method.
    Results showed that: 1)The first experience to The Big Issue Taiwan served as a framework for consumers when encountering The Big Issue in everyday life. 2) There was a strong relationship between the consumer’s motivation and decision process when buying The Big Issue. The study found that there are three types of consumers:
    Buying for support the company, buying for the interested content and buying for the benefit The Big Issue provided. 3) The Big Issue as a social enterprise, in order to achieve social goal of the company, using the business model to earn the money. When working business strategy, The Big Issue needed to communicate with consumers sufficiently in order to make them understand the final purpose of business manipulation. 4) The different experiences toward The Big Issue make every consumer get different value from buying The Big Issue. In the end, The Big Issue plays as different role in every consumer’s life.
    According to the results, the limitation of the study was addressed and further studies in this area were suggested.
    Reference: 丁興祥(2006)。一條回家的路。載於丁興祥、張慈宜、曾寶瑩(譯),質性心理學-研究方法的實務指南(原作者:Jonathan A. Smith)。台北:遠流。

    丁興祥、張慈宜、曾寶瑩(譯)(2006)。質性心理學-研究方法的實務指南(原作者:Jonathan A. Smith)。台北:遠流。

    汪文聖(2001)。現象學方法與理論之反思:一個質性方法之介紹。應用心理研究,12,49-76。

    呂朝賢(2008)。社會企業與創業精神:意義與評論。國立政治大學社會學報,39,81-117。

    李取中(2010年6月)。發刊言。大誌雜誌,3,4。

    李怡道(2010年4月30日)。I have some issues with The Big Issue Taiwan【部落格文字資料】。取自http://blog.roodo.com/timojazz/archives/12290893. html

    李維倫、賴憶嫻(2009)。現象學方法論:存在行動的投入。中華輔導與諮商學報,25,275-321。

    官有垣、陳錦棠、陸宛蘋、王仕圖(2012)。社會企業台灣與香港的比較。台北:巨流。

    施振榮(2013年3月12日)。社會企業 未來進步的新引擎。聯合新聞網。取自http://udn.com/NEWS/OPINION/OPI4/7752810.shtml

    高淑清(2000)。現象學方法及其在教育研究上的應用。載於中正大學教育學研究所主編,質的研究方法(95-132頁)。高雄:麗文。

    洪漢鼎(2001)。詮釋學:它的歷史和當代發展。北京:人民出版社。

    徐宗國(譯)(1997)。質性研究概論(原作者:Strauss, A. & Corbin, J.) 。台北:巨流。

    陸劍豪(譯)(2001)。情緒行銷。(原作者:Robinette, C. Brand & V. Lenz),台北:商周出版

    陳向明(2002)。社會科學質的研究。台北:五南。

    陳韋臻(2010年4月22日)。我們就是商業-台版 The Big Issue 及其操作。破報,復刊 607。

    販售場所(2013年3月)。大智文創。取自http://www.bigissue. tw/channel

    張健鋒(2011)。我國社會企業對於原住民就業問題之因應-以布農文教基金會與光原社會企業為例(碩士論文)。取自臺灣博碩士論文系統。(http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22099TH U00055014%22.&searchmode=basic)

    廖仁義(譯)(1986)。胡塞爾與現象學(原作者:Edo Pivcevic)。台北:桂冠。

    潘淑滿(2003)。質性研究:理論與應用。台北:心理。

    簡春安、鄒平儀(1998)。社會工作研究法。台北:巨流。

    雜誌訂閱(2013年3月)。大智文創。取自http://www.bigissue. tw/subscriber

    關於The Big Issue Taiwan(2013年3月)。大智文創。取自http://www.bigissue. tw/about

    Bloor, M. (1997). Techniques of validation in qualitative research: A critical commentary. In G. Miller & R. Dingwall (Eds.), Context and method in qualitative research (pp.37-50). London: Sage.

    Boschee, J. (2001). The Social Enterprise Sourcebook: Profiles of Social Purpose Business Operated by Nonprofit Organizations. Minneapolis, MN: Northland Institute.

    Boschee, J. & J. McClurg. (2003). Toward a Better Understanding of Social Entrepreneurship: Some Important Distinctions. From www.se-alliance.org/better_understanding.pdf .

    Creswell, J. W. (2006). Qualitative Inquiry & Research Design. California, CA: SAGE Publications Ltd.

    Dees, J. G. (1998). Enterprising Non-Profits: What Do You Do When Traditional Sources of Funding Fall Short? Harvard Business Review, 76, 55-67.

    Dees, J. G. (1999). Enterprising nonprofits. Harvard Business Review on Nonprofits, 13, 135-166.

    Dees, J. G., & Battle Anderson, B. (2006). Framing a theory of entrepreneurship: Building on two schools of practice and thought. ARNOVA Occasional Paper Series: Research on Social Entrepreneurship: Understanding and Contributing to an Emerging Field, 1(3), 39-66.

    Denzin, N. K. (1989). Interpretive Interactionism. Thousand Oaks, CA: Sage.

    Douglass, Bruce & Clark Moustakas. (1984). Heuristic Inquiry: The Internal Search to Know. Detroit, MI: Center for Humanistic Studies.

    Giorgi, A. (1989). Some theoretical and practical issues regarding the psychological phenomenological method. Saybrook Review, 7, 71-85.

    Heidegger, M. (1977). Building, dwelling, thinking. In D. F. Krell (Ed.), Basic writings. New York: Harper and Row.

    Hibbert, S. A., Hogg, G., & Quinn, T. (2003). Consumer Response to Social Entrepreneurship: The Case of the Big Issue in Scotland. Journal of Nonprofit and Voluntary Sector Market, 7(3), 288-301.

    International Network of Street Papers. (2013, January 15). About us. Retrieved from http://www.street-papers.org/about-us/

    Kadushin, A. (1990). The Social Work Interview: A Guide for Human Service Professionals. New York, NY: Columbia University Press.

    Katz, J. (1987). What makes crime “news”? Media, Culture and Society, 9(1), 47-75.

    Mishler, E. G. (1986). Research Interviewing: Context and Narrative. Cambridge, MA: Harvard University Press.

    Neuman, L. W. (1997). Social Research Methods: Qualitative and Quantitative Approaches. Needham Heights, MA: Allyn & Bacon.

    OECD. (1999). Social Enterprises. Paris: Organisation for Economic Cooperation and Development.

    Rissman, C.K.(1993). Narrative Analysis. CA: Sage.

    Shaw, E.(2004). Marketing in the social enterprise context: Is it entrepreneurial? Qualitative Market Research: An International Journal, 7(3), 194-205.

    Social Enterprise Alliance. (2013, March 15). What’s a Social Enterprise? Retrieved from https://www.se-alliance.org/why#whatsasocialenterprise
    Description: 碩士
    國立政治大學
    心理學研究所
    100752016
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100752016
    Data Type: thesis
    Appears in Collections:[心理學系] 學位論文

    Files in This Item:

    File Description SizeFormat
    201601.pdf394KbAdobe PDF173View/Open
    201602.pdf2187KbAdobe PDF148View/Open
    201603.pdf496KbAdobe PDF409View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback