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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/65553
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/65553

    Title: CREATIVE ADVERTISING PLAN:A Case Study of Le Menu Frozen Dinners
    Authors: Chu, FongKang H.
    Contributors: 廣告系
    Date: 1993.06
    Issue Date: 2014-04-22 17:11:01 (UTC+8)
    Abstract: The objective of the study is to formulate a creative plan for advertising by way of the case study. From the management perspective, this paper provides an example showing planning efforts in order to enchance advertising productivity. There are three major components included in the study e.g. situational analysis, creative plan and media plan.
    Relation: 廣告學研究,2,139-156
    Data Type: article
    Appears in Collections:[廣告學系] 期刊論文

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