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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/64228
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/64228

    Title: Antecedents of Retailer Loyalty: Simultaneously Investigating Channel Push and Consumer Pull Effects
    Authors: Chiou,Jyh-Shen;Wu,Lei-Yu;Chuang,Min-Chieh
    Contributors: 企管系
    Keywords: Retailer loyalty;Push strategy;Pull strategy;Perceived value;Asset specificity
    Date: 2010-04
    Issue Date: 2014-02-26 15:07:23 (UTC+8)
    Abstract: This study includes information technology (IT) related industries as the focus and aims to examine the antecedents of retailer loyalty toward brand owners by simultaneously investigating push and pull effects in the channel system. The study interviews 274 independent retailers who sell IT related products to end consumers. The results show that the retailer perceived value of selling the brand owner's products plays a pivotal role in promoting their loyalty toward the brand owners. Retailer loyalty toward brand owners comes directly from brand owners' push efforts, and indirectly from pull effects. Additionally, the specific asset invested by each party (brand owners, retailers, and customers) strengthens the relationship within each other in the channel system.
    Relation: Journal of Business Research, 63(4), 431-438
    Source URI: http://dx.doi.org/10.1016/j.jbusres.2009.04.001
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1016/j.jbusres.2009.04.001
    DOI: 10.1016/j.jbusres.2009.04.001
    Appears in Collections:[企業管理學系] 期刊論文

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