English  |  正體中文  |  简体中文  |  Items with full text/Total items : 85418/114080 (75%)
Visitors : 22774183      Online Users : 448
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 傳播學院 > 廣告學系 > 研究報告 >  Item 140.119/61764
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/61764


    Title: 95年度電視事業產業調查研究
    Authors: 鄭自隆
    Contributors: 廣告系
    Keywords: 無線電視;衛星電視;有線電視;傳播政策;傳播產業
    Wireless Television;Satellite Television;Cable Television;Communication Policy;Communication Industry
    Date: 2007.12
    Issue Date: 2013-11-21 17:50:11 (UTC+8)
    Abstract: 本研究目的在於探討台灣無線電視、衛星電視、有線電視之產業現況與媒介生態,並以質化與量化研究取向描繪電視產業現況。量化數據呈現產業發展現況與產業結構變化,並經由整體投資成本與效益分析、產業競爭態勢評估調查瞭解該產業之整體效益與營收。質化分析係透過對業者的深度訪談、焦點團體座談,對未來電視發展趨勢與面臨問題提出分析與討論,並形成電視媒體產業管制、獎勵、輔導之政策建議。
    This research aims at exploration the present market and media ecology of wireless TV, satellite TV, and cable TV in Taiwan; also, the article employs both qualitative and quantitative researches to depict the communication industrial circumstances.Quantization data can estimate the industrial development and the changes of industrial structure. By analyzing the investment capital and investigating the industrial competition, integrated benefits and revenue of the industry can be presented. On the other side, the qualitative study which employs intensive interviewing and group seminars brings the analysis and discussions of the present problems and the future developing trend of the industry. As a result, the survey brings the suggestions of the strategies of controlling, rewarding and consulting to the communication industry.
    Relation: 行政院新聞局
    Data Type: report
    Appears in Collections:[廣告學系] 研究報告

    Files in This Item:

    File Description SizeFormat
    95.pdf4788KbAdobe PDF1244View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback