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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/60283

    Title: 以4C理論制定企業採購決策分析模型評估屬性
    Using 4C theory in establishing appraisal attributes for corporate purchasing decision analysis model
    Authors: 李慰祖
    Lee, Wei Chu
    Contributors: 邱志聖
    Chiou, Jyh Shen
    Lee, Wei Chu
    Keywords: 多屬性決策分析
    Strategic Marketing Analysis
    Date: 2009
    Issue Date: 2013-09-05 13:59:08 (UTC+8)
    Abstract: 企業的採購活動必須考慮產業及市場的因素,並以企業的策略目標作為指導原則,尋找最佳的供應商與產品或服務。多屬性決策分析技術是企業常用於選擇最佳方案的工具,尤其是SMART簡易多屬性評等技術是最早發展也最常被應用的量化分析工具。但是多屬性的決策分析工具皆是以傳統數學模型發展出來的量化分析工具,對於半結構或多元性的方案選擇,缺乏具有系統性且客觀的評估屬性建立方法,並且欠缺值化屬性的權重設定依據。


    The factors of industry and market are usually taken into account in corporate purchasing activities. Purchasing tends to find the best suppliers as well as best products and services under the guidelines of corporate strategic objectives. Multiple Attribute Decision Analysis, MADA, is the most common tool to select the best solution among options. Simple Multi-Attribute Ranking Technique, SMART, is the earliest developed quantitative tool of MADA and has been widely adopted by corporate purchasing. However, MADA tools are constructed on the basis of traditional mathematic models. When coping with semi-structural and diversified options, the MADA tools lack of systematic and objective methods of constructing attributes and do not provide criteria for setting weights against qualitative attributes.

    The four cost variables in Strategic Marketing Analysis, also known as 4C theory, can be used for setting the fundamental objectives of SMART model. 4C theory also provides factors under the four cost variables as criteria for setting attributes. The factors which influence the variation of the four costs can be adopted as criteria for setting weights.

    This research tried to integrate 4C theory and SMART technique to create a 4C-SMART purchasing analysis model. Through the practices of two simple but practical cases, the model helped to generate quantitative results as evidences for purchasing decision maker’s analysis and deduced the possibility of applying the model in practical corporate purchasing.
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0096932020
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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