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|Title: ||運用隱喻計算於特色結盟之企業夥伴推薦研究 - 以區域觀光產業為例|
Metaphor-Based Alliance Partners Recommendation for Unique and Attractive Destination Image Building
Yeh, Yu Chen
Yuan, Soe Tsyr
Yeh, Yu Chen
destination image building
alliance partner selection
|Issue Date: ||2013-09-04 16:58:29 (UTC+8)|
Partner selection is an important issue in alliance formation. A lot of research works have been done in developing the framework or criteria for selecting partners from the views of resource complement, cost reductions and knowledge sharing. However, research to date suggests relatively little is known about how to select partners for attractive and unique image building, which is essential to the developments of tourism especially for SME owners in the tourism sector. In this paper, we propose a systematic approach for service providers in tourism to identify appropriate partners to form alliances and build their attractive and unique images. This approach employs metaphors as a tool to generate innovative and creative solutions. The system architecture is then provided and elaborated with algorithms and the system scenario. From the theoretical perspective, we attempt to excavate the meaning of metaphors from the web in order to propose a new frame of problem-solving. From the practical perspective, we provide SME owners with a useful approach for managing partner selection and attractive and unique image building. By forming better alliances, SMEs in tourism sector can gain competitive advantages and improve their sustainability and profitability. In addition, the image diversity of a tourism destination is an important factor on market niche creation through alliance formation.
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|Source URI: ||http://thesis.lib.nccu.edu.tw/record/#G0098356004|
|Data Type: ||thesis|
|Appears in Collections:||[資訊管理學系] 學位論文|
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