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    政大典藏 > College of Commerce > Department of MIS > Theses >  Item 140.119/60200
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/60200

    Title: 行動二維條碼在台灣的接受因素與發展應用之研究
    Acceptance, development and application of QR code in Taiwan: An extension of the Technology Acceptance Model
    Authors: 康皓鈞
    Kang, Hao Chun
    Contributors: 裘錦天
    Chyou, Jiin Tian
    Kang, Hao Chun
    Keywords: 行動條碼
    QR Code
    QR Code
    2D Bar Code
    Mobile Application
    Technology Acceptance Model
    Date: 2010
    Issue Date: 2013-09-04 16:56:00 (UTC+8)
    Abstract: 行動二維條碼在日、韓的發展應用已相當成熟,過去台灣推行二維條碼時期由於手機的支援以及QR code的應用都尚未成熟,使得二維條碼在台灣並不普及。近年智慧型手機的發展逐漸普及,將能大幅提昇二維條碼更多元的應用,不僅是傳遞資訊給使用者,甚至結合了地圖導航、行銷及購票等功能。
    本研究透過科技接受模式(Technology Acceptance Model, TAM)結合社會影響、促進條件、知曉型知識、操作型知識、知覺價格等影響台灣使用者意願之因素,透過問卷調查並經由結構方程模式進行驗證,分析台灣使用者的接受模式與影響因素的重要性,並給予政府、電信業者及商家在推行QR code應用上的建議。
    The development and application of QR code is quite advanced in Japan and Korea; in contrast, at the time when QR code was introduced in Taiwan, lack of mobile phone support and the and the limited applications of QR code meant that it was not immediately popularized in Taiwan. In recent years, the growing popularity of smart phones has enhanced the various applications of QR code, not only providing the information to the user, but also performing navigation, marketing and ticketing functions, to name a few.
    This study is based on the Technology Acceptance Model, with Social Influence, Facilitating Conditions, Awareness Knowledge, Operation Knowledge and Price as the usage factors, and by verifying the structural modeling through public surveys and analyzing the importance of the Acceptance Model and other influences of users in Taiwan as the driving factors in incorporating QR code applications in the government, telecommunication carrier and business spheres.
    The study results indicate that Social Influences and Facilitating Conditions are major influencing factors of Intention to Use, followed by the Perceived Ease of Use and Perceived Usefulness; the Awareness Knowledge and Operation Knowledge affect the Perceived Ease of Use and Perceived Usefulness, and indirectly affect the Intention to Use. The top three QR code services that users in Taiwan are interested in relate to information about shops and tourist points of interest, coupon downloading and the fast input of business cards. Therefore, support of the continued development of public media and smart phones, the provision of tourism information and coupons along with other applications of QR code would be factors for consideration by a telecommunication carrier proposing to integrate QR code in its services.
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0096356010
    Data Type: thesis
    Appears in Collections:[Department of MIS] Theses

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