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    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/60200
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/60200


    Title: 行動二維條碼在台灣的接受因素與發展應用之研究
    Acceptance, development and application of QR code in Taiwan: An extension of the Technology Acceptance Model
    Authors: 康皓鈞
    Kang, Hao Chun
    Contributors: 裘錦天
    Chyou, Jiin Tian
    康皓鈞
    Kang, Hao Chun
    Keywords: 行動條碼
    二維條碼
    QR Code
    科技接受模式
    QR Code
    2D Bar Code
    Mobile Application
    Technology Acceptance Model
    Date: 2010
    Issue Date: 2013-09-04 16:56:00 (UTC+8)
    Abstract: 行動二維條碼在日、韓的發展應用已相當成熟,過去台灣推行二維條碼時期由於手機的支援以及QR code的應用都尚未成熟,使得二維條碼在台灣並不普及。近年智慧型手機的發展逐漸普及,將能大幅提昇二維條碼更多元的應用,不僅是傳遞資訊給使用者,甚至結合了地圖導航、行銷及購票等功能。
    本研究透過科技接受模式(Technology Acceptance Model, TAM)結合社會影響、促進條件、知曉型知識、操作型知識、知覺價格等影響台灣使用者意願之因素,透過問卷調查並經由結構方程模式進行驗證,分析台灣使用者的接受模式與影響因素的重要性,並給予政府、電信業者及商家在推行QR code應用上的建議。
    本研究結果顯示「社會影響」及「促進條件」為最主要影響「使用意願」之因素,其次為「知覺易用性」及「知覺有用性」,「知曉型知識」與「操作型知識」則會影響「知覺易用性」及「知覺有用性」並間接影響到使用意願,台灣民眾希望使用的二維條碼服務前三名依序為取得商店及旅遊資訊、優惠卷下載、快速名片與電話輸入。因此行動業者再推行二維條碼時可考慮從社會媒體、智慧型手機的支援著手,並提供旅遊資訊及優惠卷等相關應用。
    The development and application of QR code is quite advanced in Japan and Korea; in contrast, at the time when QR code was introduced in Taiwan, lack of mobile phone support and the and the limited applications of QR code meant that it was not immediately popularized in Taiwan. In recent years, the growing popularity of smart phones has enhanced the various applications of QR code, not only providing the information to the user, but also performing navigation, marketing and ticketing functions, to name a few.
    This study is based on the Technology Acceptance Model, with Social Influence, Facilitating Conditions, Awareness Knowledge, Operation Knowledge and Price as the usage factors, and by verifying the structural modeling through public surveys and analyzing the importance of the Acceptance Model and other influences of users in Taiwan as the driving factors in incorporating QR code applications in the government, telecommunication carrier and business spheres.
    The study results indicate that Social Influences and Facilitating Conditions are major influencing factors of Intention to Use, followed by the Perceived Ease of Use and Perceived Usefulness; the Awareness Knowledge and Operation Knowledge affect the Perceived Ease of Use and Perceived Usefulness, and indirectly affect the Intention to Use. The top three QR code services that users in Taiwan are interested in relate to information about shops and tourist points of interest, coupon downloading and the fast input of business cards. Therefore, support of the continued development of public media and smart phones, the provision of tourism information and coupons along with other applications of QR code would be factors for consideration by a telecommunication carrier proposing to integrate QR code in its services.
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    中文部分
    [1] 資策會FIND (2010),2009年行動上網裝置消費者調查:上班族為潛在使用者 低耗電量、結合通訊功能為市場開拓關鍵,取自: http://www.find.org.tw/find/home.aspx?page=many&id=250 
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    [5] 林心慧、張雲豪 (2009)。以UTAUT為基礎之消費者電子折價劵使用行為之預測模式:直接與干擾效果。中華管理評論國際學報,12(3)。
    [6] 林宜洵(2004)。消費者採用電腦無線上網之行為研究。台北大學企管所碩士論文。
    [7] 施欣怡(2004)。消費者採用行動資訊服務行為之研究。台北大學企管所碩士論文。
    [8] 高翊群(2007)。行動導覽服務使用者接受模式分析-創新擴散之觀點。大同大學資訊經營系碩士論文。
    [9] 陳建源(2008)。制度信任、認知有用性、認知易用性對消費者使用意圖之影響—以行動商務為例。國立成功大學高階館裡碩士論文。
    [10] 馮天韻(2009)。台灣3G應用服務之採用影響因素的探討。國立交通大學工業工程與管理系碩士論文。
    [11] 黃子菁(2007)。行動條碼應用之現況與未來。元智大學資訊管理學系碩士論文。
    [12] 蔣孟潔(2007)。行動部落格採用意圖之初探。國立高雄應用科技大學資訊管理系碩士論文。
    [13] 蔡宛栩 (2008)。QR Code 於農產品產銷履歷之應用。科技發展政策報導,91(4),91-95 。
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    [16] 蘇義傑(2008)。由科技面與經濟面研究WiMAX行動服務接受意願。大同大學資訊經營系碩士論文。
    Description: 碩士
    國立政治大學
    資訊管理研究所
    96356010
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0096356010
    Data Type: thesis
    Appears in Collections:[資訊管理學系] 學位論文

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