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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/60002


    Title: 全球地理社群網站之創新經營模式 – 以銀髮族之旅遊需求為目標市場
    An innovative business model on worldwide geographic social network – based on the initiative of senior travelling demand
    Authors: 洪杰琛
    Hung, Jason
    Contributors: 許牧彥
    Hsu, Mu Yen
    洪杰琛
    Hung, Jason
    Keywords: 人口老化
    銀髮族
    網際網路
    社群網站
    虛擬旅遊
    Aging
    Older Adult
    Internet
    Online Social Network
    Virtual Travel
    Date: 2010
    Issue Date: 2013-09-04 11:56:07 (UTC+8)
    Abstract: Aging becomes one of the urgent topics in Taiwan, therefore new product and services must be established in respond to this issue. In recent years, online social network have been one of the most accelerative business model spreading across internet. Facebook has been one of the most influential role model among all. An opportunity gap is identified within these two phenomenon. The present paper is to initiate an innovative business model on worldwide geographic social network – based on the target market of senior travelling demand. This innovative business model will be satisfying the discovered gap.

    The establishment of this innovation business model is based on the process of Innovation SCREW: (1) Search; (2) Combination; (3) Re-search, Re-Combination; (4) Experiment, Evaluation; (5) Work, Weigh. Through this framework, it brings to the possible establishment of this platform. In addition, by using of secondary datasets that lead to comprehend further to consumer behavior and market demand.

    As the result, based on this innovative platform, it is hoping to create a new online worldwide geographic social network that can improve services on senior’s travelling demand.
    Reference: 王美音(民87)。知識創新之泉:智價企業的經營(Dorothy Barton)。臺北市:遠流出版社
    陳寬政(民 98)。人口老化的原因與結果。台灣人口老化問題,頁7-28。臺北市:中央研究院經濟研究所。
    許牧彥(2010),創新螺旋─Innovation SCREW,課程教材,國立政治大學科技管理研究所。
    溫肇東、許牧彥(民 93)。創新機制在政府部門之應用。臺北市:行政院研考會
    劉明珠(民99)。中高齡者使用網際網路與人際互動之研究(未出版之碩士論文)。元智大學,桃園縣。
    鄭進耀(民100)。人生七十才上網。壹週刊。

    English References:
    Brian Solis. (2010,March). The Age of Social Networks. [Online Blog]. Retrieve from http://www.briansolis.com/2010/03/the-age-of-social-networks/
    Facebook; www.facebook.com
    Google Map; local.google.com
    Kerrie Laguna, & Renee L. Babcock. (1997). Computer Anxiety in Young and Older Adults: Imlication for Human - Computer Interactions in Older Populations. Computers in Human Behavior, 13(3), 317-326.
    Neung Eun Kang, & Wan Chul Yoon. (2008). Age-and experience-related user behavior differences in the use of complicated electronic devices. International Journal of Human-Computer Studies, 66, 425-437.
    Ministry of Interior; http://www.moi.gov.tw/
    Taiwan Network Information Center; http://www.twnic.net.tw/
    Tourism Bureau, Republic of China (Taiwan); http://eng.taiwan.net.tw/
    United States Patent and Trademark Office; http://www.uspto.gov/
    VirtualTourist; www.virtualtourist.com
    Description: 碩士
    國立政治大學
    科技管理研究所
    98359034
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098359034
    Data Type: thesis
    Appears in Collections:[科技管理研究所] 學位論文

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