Please use this identifier to cite or link to this item:
From Co-creation to Co-service: In the Context of the World Wide Web
Hsu, Wei Hsiang
Hsu, Wei Hsiang
|Issue Date: ||2013-07-11 16:29:55 (UTC+8)|
本研究從崛起中的群眾服務 (Crowdservicing) 模式中辨識出了這個新的協作行為。群眾服務是被認定為是群包(Crowdsourcing) 模式，一種藉由共同創造 (co-creation) 行為為基礎的協作模式，的下一個進化模式。本研究借取服務為創造的下一個步驟來將這個新的協作行為命名為共創服務(co-service)。本研究將以網際網路脈絡為基礎研究架構來建立對共同服務的認識，並將引用群眾服務與群包作為共同創造與共同服務在網際網路上的反射。本研究將著重於找出共同創造與共同服務的不同，也將找出從共同創造行為變遷到共同服務的行為的重要過程。此外，本研究希望能透過對於共同創造行為可能的進化行為的研究提供管理階層與商業機構對於協作行為上更多的認識。
本研究發現共同創造與共同服務可藉由許多性質上的不同作出辨別，當中包括：協作的純度、參與協作方的協作架構、協作方與協作方以及與平台之間的關係、價值創造與消費的重覆 (iteration) 性、對於社交與經驗價值創造的注重性、以及集體協作 (Collective Collaboration) 與連結協作 (Connection Collaboration) 之間遞迴的反覆性。本研究另外也發現從共同創造變遷到共同服務的關鍵因素為 (Collective Collaboration) 與連結協作 (Connection Collaboration) 之間遞迴反覆的可能性。不僅如此，協作的環境必須給協作方有效與透明的溝通橋樑。最後，從價值創造的轉變到價值創造與消費之間的重覆將能讓共同創造行為轉變至共同服務行為因為更多價值將能夠提供更多的轉變動機。
Over the past two decades, the World Wide Web has become one of the most influential technologies that supported rapid progression and transformation in the economy and environment. New forms of collaborative practices from and support such rapid progression and transformation are constantly emerging on the World Wide Web. Co-creation is one of such collaborative practices that thrived with the support from the World Wide Web and have transformed the economy and environment. A new form of collaborative practices is emerging from the World Wide Web; however, there have not been many studies that focus on this new form of collaborative practice.
This research has identified a new form of collaborative practice from an emerging concept of crowdservicing. Crowdservicing is regarded as the next evolutionary step to crowdsourcing, a mass application of co-creation on the World Wide Web. This research named this new form of collaborative practice co-service borrowing from the concept that service is the next step to creation. This research aims to establish an understand of co-service within the context of the World Wide Web by citing crowdsourcing, crowdservicing as possible reflections of co-creation and co-service on the World Wide Web. Mainly, this research aims to identify the distinguishing differences between co-creation and co-service as well as the transition procedure from co-creation to co-service. This research also aims to provide insights for managements and businesses regarding on this next possible evolutionary collaborative practice after co-creation.
This research has found that co-creation and co-service can be distinguished through many characteristics including: collaboration purity, organization structure of participating agent, relationship between participating agents and the platform, value creation and consumption iteration, social and experience value creation emphasis, and recursive collective and connective collaboration iterations. This research also discovered that the key factor enabling the co-creation and co-service transition is enabling recursive iterations between collective and connective collaboration. Furthermore, the collaboration environment must enable communication channels that are both effective and transparent. Finally, a change from value creation to an iteration of value creation and consumption will enable a transition from co-creation to co-service since the incentive of more value will be present.
|Reference: ||Adamic, L. A., et al. (2008). Knowledge Sharing and Yahoo Answers: Everyone Knows Something. WWW'08, Beijing, China. |
Aghaei, S., et al. (2012). "Evolution of the World Wide Web: From Web 1.0 to Web 4.0." International Journal of Web & Semantic Technology 3(1).
Ahlstrom, D. (2010). "Innovation and Growth: How Business Contributes to Society." Academy of Management Perspectives 24(3): 11-24.
Angwin, J. (2008). Looking for a Few Good Answers Online. The Wall Street Journal.
Bala, P., et al. (2008). Collaborative Services: Social Innovation and Design for Sustainability. Milan, European Commission.
Bauwens, M. (2007). Dornbirn Manifesto. A. Arvidsson. Dornbin, Austria.
Bendapudi, N. and R. P. Leone (2003). ""Psychological Implications of Customer Participation in Co-Production" " Journal of Marketing 67(1): 14-28.
Benjamins, R., et al. (2007). Service Web 3.0, Semantic Technology Institutes International.
Benkler, Y. (2007). The Wealth of Networks: How Social Production Transforms Markets and Freedom, Yale University Press.
Bernal, P. A. (2010). "Web 2.5: The Symbiotic Web." International Review of Law, Computers & Technology 24(1): 25-37.
Berners-Lee, T. (1998). "The World Wide Web: A Very Short Personal History." Retrieved April 10, 2013, from http://www.w3.org/People/Berners-Lee/ShortHistory.html.
Blomberg, O. (2011). " Concepts of cognition for cognitive engineering." The International Journal of Aviation Psychology 21(1): 85-104.
Cardon, D. and C. Aguiton (2007). "The Strength of Weak Cooperation: An Attempt to Understand the Meaning of Web 2.0." Communications & Strategies 65(1): 51-65.
Cheney, G. (2011). Organizational Communication in an Age of Globalization: Issues, Reflections, Practices. Long Grove, IL, Waveland Press.
Cicso (1998). Living in the Internet Economy Cisco.
Cipolla, C. (2004). Tourist or Guest - Designing Tourism Experiences or Hospitality Relations? Design Philosophy Papers: Collection Two. A.-M. Willis. Ravensbourne, Australia, Team D/E/S Publications.
Cipolla, C. (2008). Creative Communities as "Relational" Innovaltions: A Service Design Approach. Collaborative Services: Social Innovation and Design for Sustainability. E. M. François Jégou. Milan, European Commission.
Collinson, S. (2004). Why Cooperate? A Multi-Disciplinary Study of Collective Action. UK, ODI.
Dalkey, N. and O. Helmer (1963). "An Experimental Application of the Delphi Method to the Use of Experts." Management Science 9(3): 458-467.
David Dean, et al. (2012) The Internet Economy in the G-20: The $4.2 Trillion Growth Opportunity. BCG Perspectives
Davis, J. and H. Lin (2011). Web 3.0 and Crowdservicing. Seventeenth Americas Conference on Information Systems, Detroit, Michigan.
Davis, J. G. (2011). "From Crowdsourcing to Crowdservicing." Internet Computing, IEEE 15(3): 92-94.
Dawson, R. and S. Bynghall (2012). Getting Results From Crowds, Advanced Human Technologies Incorporated.
Denise, L. (1999). "Collaboration vs. C-Three (Cooperation, Coordination, and Communication)." Innovating 7(3).
Dictionary, O. E. (2013). "transformation, n.", Oxford University Press.
Dictionary, O. E. (2013). "transition, n.", Oxford University Press.
Diener, K. and F. Piller (2010). The Market for Open Innovation: First Study to Compare the Offerings, Methods, and Competences of Intermediaries, Consultancies, and Brokers for Open Innovation. RWTH ACCHEN UNIVERSITY -TECHNOLOGY AND INNOVATION MANAGEMENT BLOG.
Doan, A., et al. (2011). "Crowdsourcing Systems on the World-Wide Web." Communications of the ACM 54(4): 86-96
Downes, S. (2007). An Introduction to Connective Knowledge. Media, Knowledge & Education - Exploring new Spaces, Relations and Dynamics in Digital Media Ecologies, Innsbruck, Austria, Innsbruck University Press.
Elliott, M. (2006). "Stigmergic Collaboration: The Evolution of Group Work." M/C Journal 9(2).
Frow, P. and A. Payne (2012). Co-Creation Business Models and an Exemplar Enterprise. ANZMAC, Adelaide, Australia.
Fuchs, C., et al. (2010). "Theoretical Foundations of the Web: Cognition, Communication, and Co-Operation. Towards an Understanding of Web 1.0, 2.0, 3.0." Future Internet 2(1): 41-59.
Funk, T. (2009). Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies Connecticut, U.S.A., Praeger Publishers, 88 Post Road West, Westport, CT 06881.
Gardner, D. B. (2005). "Ten Lessons in Collaboration." Online Journal of Issues in Nursing 10(1).
Gomes, L. (2006). Got a Question? Yahoo has an answer – kind of. THE WALL STREET JOURNAL.
Harper, F. M., et al. (2008). Predictors of Answer Quality in Online Q&A Sites. CHI 2008, Florence, Italy.
Heizer, J. and B. Render (2000). Principles of Operations Management. Upper Saddle River, Prentice Hall.
Hendler, J. (2008). "Web 3.0: Chicken Farms on the Semantic Web." Computer 41(1): 106 - 108
Hendler, J. (2009). "Web 3.0 Emerging." Computer 42(1): 111 - 113.
Hendler, J. (2010). "Web 3.0: The Dawn of Semantic Search." Computer 43(1): 77- 80
Horst, T. v. d. and H. Luiten (2008). Enabling Solutions and Technological Demands. Collaborative Services: Social Innovation and Design for Sustainability. E. M. François Jégou. Milan, European Commission.
Howe, J. (2006). The Rise of Crowdsourcing. Wired Magazine. 14.
Humphreys, A. and K. Grayson (2008). "The Intersecting Roles of Consumer and Producer: A Critical Perspective on Co-production, Co-creation and Prosumption." Sociology Compass 2.
ITU (2003). Building the Information Society: A Global Challenge in the New Millennium. World Summit on the Information Society Geneva, Switzerland.
Ivanova, M. and T. Ivanova (2009). "Web 2.0 and Web 3.0 Environments: Possibilities for Authoring and Knowledge Representation." Revista de Informatica Sociala VII(12): 21.
Johnson, D. W. and R. T. Johnson (2007). Handbook of Research for Educational Communications and Technology, Routledge.
Keyton, J. (2010). Communication and Organizational Culture: A Key to Understanding Work Experiences, SAGE Publications, Inc.
Kincaid, J. (2010). Quora's Highly Praised Q&A Service Launches To The Public (And The Real Test Begins). Tech Crunch Disrupt.
Krishnamurthy, B. and G. Cormode (2008). "Key differences between Web 1.0 and Web 2.0." First Monday 13(6).
Kroenke, D. (2008). Using MIS, Prentice Hall.
Laudon, K. and J. Laudon (2011). Collaboration and Team Work: The Role of Information Systems. M. I. Systems, Prentice Hall.
Leibenluft, J. (2007). A Librarian's Worst Nightmare: Yahoo! Answers, Where 120 Million Users Can Be Wrong. Slate, Slate.
Liu, Y. and E. Agichtein (2008). On the Evolution of the Yahoo! Answers QA Community. SIGIR '08, Singapore.
Lowman, M. (2011). The Mystery Behind Quora: Digging in with Co-Founder Adam D’Angelo. BostInno, SweetWise Media.
Lunenburg, F. C. (2010). "Communication: The Process, Barriers, and Improving Effectiveness." SCHOOLING 1(1).
Lusch, R. F. and S. L. Vargo (2006). "Service-dominant logic: reactions, reflections and refinements." Marketing Theory 6(3): 281-288.
Lynn, J. (2010). Internet users to exceed 2 billion this year. Reuters. GENEVA.
Marinez-Moyano, I. J. (2006). Exploring the Dynamics of Collaboration in Interorganizational Settings. Creating a Culture of Collaboration. Schuman, Jossey-Bass: 83.
Matzat, U. (2004). "Cooperation and Community on the Internet: Past Issues and Present Perspectives for Theoretical-Empirical Internet Research." Analyse & Kritik 26: 63-90.
McInnerney, J. M. and T. S. Roberts (2009). Collaborative and Cooperative Learning, Idea Group Inc.
Moll, H. and M. Tomasello (2007). "Cooperation and Human Cognition: the Vygotskian Intelligence Hypothesis." Philosophical Transactions of The Royal Society B: Biological Sciences 362(1480): 639-648
Neumeier, M. (2005). The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, New Riders.
O'Reilly, T. (2005). "What Is Web 2.0, Design Patterns and Business Models for the Next Generation of Software", O'Reilly Media.
Pater, M. (2009). Co-Creation's 5 Guiding Principles. Amsterdam, Netherlands, Fronteer Strategy.
Paul, S. A., et al. (2012). Who is Authoritative? Understanding Repution Mechanisms in Quora. Collective Intelligence 2012, Cambridge, Massachusetts, Massachusetts Institute of Technology.
Payne, A. F., et al. (2008). "Managing the Co-creation of Value." Journal of the Academy of Marketing Science 36: 83-96.
Peters, I. (2009). Folksonomies. Indexing and Retrieval in Web 2.0. Berlin, De Gruyter Saur.
Petrie, C. (2010). "Plenty of Room Outside the Firm." IEEE Internet Computing 14(1): 92-96.
Pileggi, S. F., et al. (2012). "When the Social Meets the Semantic: Social Semantic Web or Web 2.5." Future Internet(4): 852-864.
Pink, D. H. (2005). Folksonomy. New York Times, New York Times.
Plé, L. and R. Chumpitaz (2009). Not Always Co-creation: Introducing Interactional Co-destruction of Value in Service-Dominant Logic, The Laboratory of Economics and Management: The Laboratory of Economics and Management.
Prahalad, C. K. and V. Ramaswamy (2004). "Co-Creation Experiences: The Next Practice In Value Creation." Journal Of Interactive Marketing 18(3).
Prahalad, C. K. and V. Ramaswamy (2004). The Future of Competition, Harvard Business School Press.
Raffl, C., et al. (2009). The Web as Techno-Social System: The Emergence of Web 3.0.
Raman Chitkara, et al. (2011). The New Digital Economy: How it will transform business. Oxford Economics. Anindya Banerjee, James Forder and F. J. Teal, Oxford.
San, M. (2007). "Understanding Web 2.0." IT Professional.
Sanders, L. and G. Simons (2009) A Social Vision for Value Co-creation in Design. Technology Innovation Management Review
Sense Worldwide (2009). The Spirit of Co-creation Risk-Managed Creativity for Business. J. Brown, Sense Worldwide.
Silva, J. M., et al. (2008). Web 3.0: A Vision for Bridging the Gap between Real and Virtual. Communicability MS 2008, Vancouver, British Columbia, Canada, ACM New York, NY, USA.
Smart, P. (2010). Cognition and the Web. 1st ITA Workshop on Network-Enabled Cognition: The Contribution of Social and Technological Networks to Human Cognition. Maryland, SA,.
Un, S., et al. (2008). People’s Behavioural Drivers and Emerging Signals Towards Sustainable Ways of Living. Collaborative Services: Social Innovation and Design for Sustainability. F. Jégou and E. Manzini. Milan, European Commission,.
Vargo, S. L. and R. F. Lusch (2006). Service-Dominant Logic: What It Is, What It Is Not, What It Might Be. Armonk, NY, M.E. Sharpe.
Vargo, S. L. and R. F. Lusch (2008). "Service-Dominant Logic: Continuing the Evolution." Journal of the Academy of Marketing Science 36: 1-10.
Verizon (2010). Web 3.0: Its Promise and Implications for Consumers and Business. U.S.A., Verizon Business: 1-6.
Vespignani, A. (2009). "Predicting the Behavior of Techno-Social Systems." Science 325(5939): 425-428
Woods, D. (2010). Steps to Creating a Flash Company. Forbes.
Wortham, J. (2010). "Facebook Helps Social Start-Ups Gain Users". New York Times.
Yahoo! (2013). "About Yahoo! Answers." Retrieved June 2nd, 2013, from http://answers.yahoo.com/info/about.
Zwass, V. (2010). "Co-Creation: Toward a Taxonomy and an Integrated Research Perspective." International Journal of Electronic Commerce 15(1): 11-48.
|Source URI: ||http://thesis.lib.nccu.edu.tw/record/#G0100359036|
|Data Type: ||thesis|
|Appears in Collections:||[科技管理研究所] 學位論文|
Files in This Item:
All items in 政大典藏 are protected by copyright, with all rights reserved.