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    Title: 泰、韓、台三國醫療觀光服務產業發展之比較研究
    The Comparison Study of the Developement of Medical Tourism Industry in Thailand, Korea, and Taiwan
    Authors: 葉慈薇
    Yeh, Tzu Wei
    Contributors: 蔡孟佳
    Tsai, Meng Chia
    葉慈薇
    Yeh, Tzu Wei
    Keywords: 醫療觀光
    醫療服務
    觀光服務
    medical tourism
    medical service
    tourism
    Date: 2012
    Issue Date: 2013-07-11 16:14:48 (UTC+8)
    Abstract: 我國行政院經建會自2007年正式開始施行「醫療服務國際化旗艦計畫」,投入大筆資金發展觀光醫療,希望將台灣打造成醫療服務首選,吸引海外觀光客來台灣就醫,希望達到「讓顧客走進來、醫療走出去」的目的。除此之外,政府更希望藉由推動國際醫療服務,增加外籍來台人士來台就醫人數,同時結合旅遊觀光,刺激台灣觀光、飯店、及美食等相關消費,促進我國經濟成長。此計畫截至目前已施行7年,成效究竟如何,為本研究所關注的核心議題;而醫療觀光產業之發展甚賴國家政府扶持,且過往研究此議題之論文大多從經濟、產業層面切入觀察,因此本文將從政府法規政策層面切入研究,先介紹及比較泰國、韓國、台灣三國政府之國際醫療推廣政策;再個案研究三國之醫院發展醫療觀光之情況,了解三國政策對其國家醫院之影響;從而觀察我國可學習之處,最後提出建議,供我國政府參考。
    Taiwan government started to promote medical tourism since 2007, wanted to make Taiwan the primary choice for foreign patients and thus benefited both medical and tourism industries, raising Taiwan GDP and decreasing unemployment rate. This project has been acted for 7 years and it’s time for examine its performance; because medical tourism deeply depends on government support, this study is going to examine through the regulation aspect, rather than the economic or industry aspects. This study would first introduce the factors contributing to medical tourism industry; then compare both government medical tourism promoting policies and their influences to the industry of Thailand, Korea and Taiwan; in the end, give suggestions to the government and industry of Taiwan.
    Reference: 一、 中文文獻
    (一) 專書
    邱錦添,邱筠惠(2012),醫療觀光,台北:揚智出版社。
    陳澤義(2005),服務管理,台北:華泰文化。
    劉麗文與楊軍(2001),服務業營運管理,台北:五南書局。
    (二) 期刊文章
    高宜凡 (2007) 「泰國醫療,經濟起飛新翅膀」,遠見雜誌,第 255 期,頁 208-211。
    陳宜民(2011),「醫療服務國際化旗艦計畫整體推動成效評估及後續發展策略」,財團法人21世紀基金會。
    郭建良(2007),「健康保健旅遊,科技化服務業的新視界」,工研院。
    劉宜君(2008),「醫療觀光政策與永續發展之探討」,2008 Taiwan Association for School of Public Administration and Affaires夥伴關係永續發展國際學術研討會。
    (三)政府計畫、文件
    九十一年二月八日衛食字第O九一OO二四七九號函、八月廿七日衛署醫字第O一九OO四七一一O號函。
    王健全(2009),醫療服務國際化專區設立可性研究計畫,行政院衛生署。
    中華經濟研究院(2009),醫療服務國際化專區設立可行性研究計畫。
    石崇良與陳真慧(2012),2012台灣醫療服務業泰國、緬甸考察團,行政院衛生署。
    李中月,劉媛媛(2012),泰國衛生部Thailand Medical Hub Expo 2012之參與,行政院衛生署。
    行政院經濟建設委員會(2013),自由經濟示範區規劃方案(核定板)。
    黃兆仁(2009),促進台北市觀光醫療、休閒養生等產業發展政策之研究,市政專題研究報告第367輯。
    黃焜璋,林水龍,鍾威昇,林慶豐,泰國及新加坡醫療旅遊參訪計畫,行政院衛生署。
    劉玟妤(2012),2012台灣醫療服務國際化韓國考察團,行政院經濟建設委員會。
    (三)研究論文
    賴俊宏(2005),醫療行銷與廣告管制之初探研究,長庚醫務管理研究所碩士論文。
    藍黛梅(2007),以4C架構研究泰國康民醫院發展觀光醫療的成功因素來看台灣的機會,國立政治大學經營管理碩士學程(EMBA) 碩士論文。
    二、 英文文獻
    (一) 英文專書
    Ryan, Chris (1991), Recreational Tourism: A social Perspective, New York: Routledge.
    Mansfeld, Y. (1992), Tourism: Towards a behavioural approach, Pergamon Pr.
    Bookman, Milica Z. and Bookman, Karla R. (2007), Medical Tourism in Developing Countries, New York: Palgrave Macmillan,.
    (二)期刊文章
    van Demark, Dale C. (2007), “How Will the Medical Tourism Industry in the United States Develop?”, Consumer Health World, 2 Mar. 2007.
    Herrick, Devon (2007), “Medical Tourism: Global Competition in Health Care.”, National Center for Policy Analysis Report No. 304, Nov. 2007.
    Forgione, Dana A., and Smith, Pamela C., (2007), “Medical tourism and its impact on the US health care system.”, Journal of Health Care Finance, Fall, 34(1): 27-35.
    Rerkrujipimol, Jutamas and Assenov, Ilian (2011), “Marketing Strategies for Promoting Medical Tourism in Thailand.”, Journal of Tourism, Hospitality & Culinary Arts 3: 95-105.
    Tuner, Leigh (2007), “First World Health Care at Third World Price’: Globalization, Bioethics and Medical Tourism.”, BioSocieties 2: 303-325.
    Horowitz, Michael D., Rosensweig, Jeffrey A., and Jones, Christopher A. (2007), “Medical Tourism: Globalization of the Healthcare Marketplace.”, MedGenMed 9(4): 33.
    Carrera, Percivil M and Bridges, John FP ( 2006), “Globalization and Healthcare: Understanding Health and Medical Tourism.”, Expert Review Of Pharmacoeconomics& Outcomes Research 6(4): 447-454.
    Katz, Steven J., Cardiff, Karen, Pascali, Marina, Barer, Morris L., and Evans, Robert G. (2002), “Phantoms in the Snow: Canadians’ Use of Health Care Services in the United States.”, Health Affairs 21(3): 19-31.
    (三)網路資料
    Deloitte (2008), “Medical Tourism-Consumer in Search of Value.”, the Deloitte Center for Health Solution, available at http://www.deloitte.com/assets/Dcom-unitedStates/Local%20Assets/Documents/us_chs_MedicalTourismStudy(3).pdf
    Deloitte (2009), “Medical Tourism Update and implication.”, available at http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20assets/documents/us_chs_medicaltourism_111209_web.pdf
    Harryono, Monica, Huang,Yu-Feng, Miyazawa, Koichi, and Sethaput, Vujak (2006), “Thailand Medical Tourism Cluster.”, Harvard Business School Microeconomics of Competitiveness, available at http://www.isc.hbs.edu/pdf/Student_Projects/Thailand_Medical_Tourism_2006.pdf
    Lunt, Neil, Smith, Richard, Exworthy, Mark, Green, Stephen T., Harsfall, Daniel, and MAnnion, Russell, “Medical Tourism: Treatments, Markets and Health System Implications: A Scoping Review.”, OECD, available at http://www.oecd.org/els/health-systems/48723982.pdf
    NaRanong, Anchana and NaRanong, Viroj (2011), “The Effect of Medical Tourism: Thailand’s Experience.”, WHO, available at http://www.who.int/bulletin/volumes/89/5/09-072249/en/.
    Nicola S Pocock and Kai Hong Phua, “Medical Tourism and Policy Implication for Health Systems: a Conceptual Framework from a Comprehensive Study of Thailand, Singapore and Malaysia, Globalization and Health.”, available at http://www.biomedcentral.com/content/pdf/1744-8603-7-12.pdf.
    Wibulpolprasert, Suwit, “Health Services and FTA.”, Third word Network, 2 Sep. 2005, available at http://www.twnside.org.sg/title2/FTAs/services.htm
    UNFPA(2012), “Aging in the Twenty-First Century: A Celebration and A Challenge.”, 1 Oct. 2012, available at http://www.helpage.org/global-agewatch/.
    UNWTO , “Understating Tourism: Basic Glossary.”, available at http://media.unwto.org/en/content/understanding-tourism-basic-glossary.
    Description: 碩士
    國立政治大學
    國際經營與貿易研究所
    100351046
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100351046
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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