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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/58303


    Title: 4G LTE在台灣成功推動的關鍵因素:研究消費者之期望
    Critical Success Factors for 4G LTE Launching in Taiwan: A Study on Customers' Expectations
    Authors: 宋天瑞
    Songtis, Teerasit
    Contributors: 朱時龍
    Chu, Andrew C.
    宋天瑞
    Songtis, Teerasit
    Keywords: 4G LTE
    消費者期望
    4G LTE
    Customers' Expectations
    Date: 2012
    Issue Date: 2013-06-03 11:11:40 (UTC+8)
    Abstract: LTE- Long Term Evolution, marketed as 4G LTE, is a new generation of mobile-phone network which enable the mobile operator to provide significantly faster mobile broadband data rates. With the new redesign and simplification of the network architecture, 4G LTE can provide five time faster data rates than the current 3G networks. It will help the mobile operators to cope with ever growing mobile data traffic demands in a cost-effective manner.
    In Taiwan, the licenses for 4G LTE will be issued by the end of 2013, opening another business opportunities for the mobile industry. It’s expected that all the big mobile operators will acquire for the licenses. Telecom equipment vendor such as Nokia Siemens Networks and Ericsson are preparing for 4G LTE network trial and deployment as well.
    In light of the upcoming 4G LTE deployment in Taiwan, this thesis project was conduct to gain a better understanding of the current mobile users in Taiwan. The goal is to identify and understand customers’ attitudes, preferences, and satisfactions towards the current mobile carriers as well as customers’ expectations of the next generation carrier – 4G LTE. The data input of this thesis are survey data collected by on-line questionnaire from the students at National ChengChi University, and people living in Taiwan. The sample size was 872.
    The collected data was analyzed by SPSS, a computerized statistical program. The analysis report includes description of the sample, customers’ attitudes, and preferences of the current mobile carriers in general, satisfactions towards their current using carriers, expectations of 4G LTE carriers as well as their preferable carriers. The report also discusses the carrier switching pattern, and the factors influencing the switching behavior.
    After analyzing the findings of the study, the thesis report proposes that the mobile operators should deploy 4G LTE network coverage as soon as possible, concentrate on increasing mobile data service speed, maintain voice call service quality, offer a wide variety of handsets at some attractive prices and setting tariff rate competitively.
    Reference: [1] John Wiley & Sons (UK), Penttinen (ed), Jyrki T. (2012). The LTE/SAE Deployment Handbook.,
    [2] National Communications Commission website (2011). Telecommunication figures in 2011, http://www.ncc.gov.tw/
    [3] Taipei Times, Shelley Shan, staff reporter (30 June 2012). CHT tops survey of 3G mobile service, http://www.taipeitimes.com/News/taiwan/archives/2012/06/30/2003536630
    [4] Wikipedia, editors (November 2012). LTE (telecommunication)., http://en.wikipedia.org/wiki/LTE_(telecommunication)
    [5] Want China Times, editors (27 September 2012). Merger of WiMAX operators key to Taiwan's 4G roadmap: ministry,
    http://www.wantchinatimes.com/news-subclass-cnt.aspx?id=20120927000076&cid=1204
    [6] DIGITIMES, Bryan Chuang & Adam Hwang (30 January 2012). Taiwan government continues support of WiMAX, http://www.digitimes.com/backgrounders/wimax/story.asp?datePublish=2012/01/30&pages=PD&seq=200
    [7] Nokia Siemens Networks website, editors (2012). LTE – Long Term Evolution Products Portfolio
    http://www.nokiasiemensnetworks.com/portfolio/products/mobile-broadband/long-term-evolution-lte
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    99933038
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099933038
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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