The Riverfront Lift is located at the Art and Culture Center at National Chengchi University (NCCU). The Lift, as part of the so-called “Riverside Silk Road” in the long-term campus plan, was built for ease of the transportation between the uphill and downhill campus regions. The construction project of the Lift, however, has arisen many controversies among users inside and outside the campus. The main dispute focuses on the source of funding and practical values of the Lift. This research project attempts to collect opinions among the various users through students’ pencil-and-paper surveys, the faculty members and staffs, and community leaders’ in-depth interviews. Results reveal that although the local community pays little attention to the construction itself, still hopes that the Lift will enhance the prosperity of the community in some way. Most faculty and staff members seem to have known vaguely about the purpose of this construction but reveal a lack of enough and correct information, such as an exaggeration on the expenses of the construction was widely spread on campus. In addition, the majority of the students has not taken the Lift by the time of survey conducted and was not aware of the date of the construction completion. Most of them take a neutral stance on the potential values and contributions of the Lift. Based on the results, in a short term perspective, researchers suggest, the University consider to allow users to take the Lift for free during the trial period, and then to assess the feasibility of the lift service charge and its related policy. The longer view is the University should create a shared vision to its stakeholders that the Lift is not only about bringing traffic convenience but also a historic and symbolic landmark of NCCU.