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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/56981
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/56981

    Title: Feeling Ambivalent about Going Green: Implications for Green Advertising Processing
    Authors: Chang, Chingching
    Contributors: 政大廣告系
    Keywords: Environmentally friendly product;Werbung;Advertising;Konsumentenverhalten;Consumer Behaviour;USA;United States
    Date: 2011-12
    Issue Date: 2013-02-25 09:41:36 (UTC+8)
    Abstract: Public concerns about the environment keep increasing and going global. Polls in the United States, Europe, and East Asia all demonstrate a significant increase in environmental awareness throu ...
    Relation: Journal of Advertising, 40, 19-31
    Data Type: article
    DOI 連結: http://dx.doi.org/10.2753/JOA0091-3367400402
    DOI: 10.2753/JOA0091-3367400402
    Appears in Collections:[廣告學系] 期刊論文

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