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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/56968
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/56968

    Title: News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example
    Authors: Chang, Chingching
    Contributors: 政大廣告系
    Date: 2012
    Issue Date: 2013-02-21 11:00:18 (UTC+8)
    Abstract: This article examines how health news gets framed and the influence of exposure to news framed differently. A content analysis of Taiwanese newspapers indicates that health news in general, and H1N1 flu news in particular, is more likely to use alarm rather than coping frames. According to an experiment, exposure to H1N1 flu news in an alarm frame evokes greater fear and increases perceived severity and vulnerability, though it does not help develop prevention and treatment efficacy. A survey of the general public also shows that attention and exposure to televised news coverage of the H1N1 flu are associated with greater levels of worry and perceptions of the severity of and vulnerability to this health problem, but they are not related to issue knowledge, detection, or prevention efficacy. Thus, it is important for news coverage to provide information that increases the audience’s efficacy when alerting it to health threats.
    Relation: Health Communication, 27(2), 111-123
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1080/10410236.2011.569004
    DOI: 10.1080/10410236.2011.569004
    Appears in Collections:[廣告學系] 期刊論文

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