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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/56435


    Title: Exploring Item Non-Response in Public Opinion Surveys About Nanotechnology: Evidence From 21 Countries
    Authors: Shih, Tsung-Jen.
    Scheufele, Dietram
    Corley, Elizabeth
    施琮仁
    Contributors: 政大國際傳播英語碩士學程
    Date: 2010-06
    Issue Date: 2012-12-13 15:47:34 (UTC+8)
    Abstract: Using data collected from 21 different countries, this study employed a multilevel model in understanding why people choose “don’t know” in public opinion surveys. Specifically, this study argues that item non-response could be attributable to factors beyond individual cognitive ability, although it does play a crucial role in the opinion-formation process. The results supported such a hypothesis as they indicated that uncertainty avoidance, individualism, and masculinity, as cultural characteristics, are all statistically significant predicators of item non-response. It is noteworthy that the uncertainty hypothesis and ambivalence hypothesis at the personal level were also supported, even after the cultural factors were taken into account. The findings bear great implications for both public opinion research and the development of nanotechnology across countries.
    Relation: Annual Meeting of the International Communication Association
    Data Type: conference
    Appears in Collections:[國際傳播英語碩士學程] 會議論文

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