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    Title: 廠商進行突破性產品創新之影響因素—台灣製造業的實證分析
    The Determinants of Disruptive Innovation - An Empirical Study of Taiwan Manufacturing Industry
    Authors: 何弘凱
    Ho, Hong Kai
    Contributors: 許牧彥
    Hsu, Mu Yen
    何弘凱
    Ho, Hong Kai
    Keywords: 產品創新
    突破性創新
    產業特性
    廠商特性
    創新策略
    Product Innovation
    Disruptive Innovation
    Industry Characteristics
    Firm Characteristics
    Innovation Strategy
    Date: 2011
    Issue Date: 2012-11-01 13:48:23 (UTC+8)
    Abstract: 本研究目的為探討突破性創新之影響因素,採用兩階段法進行實證分析,第一階段探討產業特性、廠商特性與產品創新之關係;第二階段則探討廠商進行突破性創新之影響因素,包括產業特性、廠商特性與廠商創新策略,希望透過兩階段的比較,釐清外在環境與內在條件如何分別影響廠商進行產品創新與突破性創新之決策。本研究利用國科會企劃處2007年「台灣地區第二次產業創新活動調查研究」資料庫,選擇台灣地區製造業廠商為研究對象,第一階段採用Logit迴歸模型進行實證分析,第二階段則以Logit模型以及Heckman模型進行實證,希望透過Heckman二階段模型修正「樣本自我選擇偏誤」(self-selection bias)發生之可能性,實證結果發現:
    一、產品加值鏈區段、廠商規模、市場廣度對廠商進行產品創新有正向影響,B2C型態廠商對廠商進行產品創新有負向影響。廠齡與高科技產業廠商對於廠商進行產品創新則無顯著影響。
    二、產品加值鏈區段、廠商規模對廠商進行突破性創新有正向影響
    三、具有以下創新策略的廠商較可能進行突破性創新:1.自有品牌廠商 2.有新產品的行銷活動 3.追求拓展產品線 4.與供應商協同創新 5.追求先行者優勢
    四、與顧客協同創新、追求既有市場佔有率的廠商對於突破性創新有負向影響
    The main purpose of this research is to explore the factors or determinants of product innovation and disruptive innovation for the manufacturer firms in Taiwan. In this empirical studies, we use Logit model and Heckman selection model to demonstrate the factors affect a firm adopting product innovation and disruptive innovation separately. By analyzing the data from 2007 Taiwan Technological Innovation Survey, it shows:
    1.The position of value added chain, firm size, market scope have positive correlation with product innovation. B2C firms has negative correlation with product innovation. Firm age and Hi-tech industry firms don’t have significant correlation with product innovation.
    2. The position of value added chain, firm size have positive correlation with disruptive innovation.
    3.Firms have innovation strategy as followed tend to adopt disruptive innovation:(i)Brand manufacturer (ii)Engage in marketing activity of the innovative product (iii)Pursue the extension of product line (iv)Collaborative innovation with suppliers (v)Pursue first mover advantage
    4. Firms have innovation strategy as followed tend not to adopt disruptive innovation:(i)Collaborative with customers (ii)Pursue the market share of existing product
    第一章 緒論 1
    第一節 研究背景與動機 1
    第二節 研究目的 2
    第三節 研究流程 3
    第二章 文獻探討 4
    第一節 產品創新 4
    壹、 產品創新定義 4
    貳、 產品創新類型 5
    第二節 技術創新與廠商型態的關係 9
    壹、 廠商規模與產品創新 9
    貳、 廠齡與技術創新 10
    參、 市場廣度與產品創新 11
    肆、 市場結構與技術創新 11
    伍、 市場機會、技術機會與技術創新 12
    第三節 突破性創新 13
    壹、 突破性創新發展背景 13
    貳、 突破性創新特性與定義 14
    參、 突破性創新與其他創新分類之比較 15
    肆、 突破性創新類型 18
    第四節 突破性創新與廠商型態的關係 20
    壹、 廠商規模突破性創新 20
    貳、 市場結構與突破性創新 20
    參、 組織特性與突破性創新 20
    肆、 協同合作與突破性創新 21
    第三章 研究方法 22
    第一節 研究架構 22
    第二節 假設命題 24
    壹、 廠商進行產品創新之影響因素 24
    貳、 廠商進行突破性創新之影響因素 26
    第三節 資料來源與樣本結構 31
    壹、 台灣地區第二次產業創新活動調查 31
    貳、 本研究樣本來源 32
    參、 樣本結構分析 34
    第四節 資料分析方法 37
    第五節 研究變數定義 39
    壹、 第一階段實證模型 39
    貳、 第二階段實證模型 41
    第六節 研究限制 46
    壹、 問卷問題之單調性 46
    貳、 受訪者回答問題之精準度 46
    參、 變數與模型選擇之限制 46
    肆、 資料之同時性 46
    第四章 實證結果與分析 47
    第一節 第一階段模型變數之敘述統計 47
    第二節 產品創新影響因素之迴歸分析 49
    壹、 迴歸分析結果 49
    貳、 實證結果討論 49
    第三節 廠商獲利方式分析 52
    壹、 KMO與Bartlett球型檢定 52
    貳、 因素分析結果 53
    第四節 第二階段模型變數之敘述統計 55
    第五節 突破性創新影響因素之迴歸分析 58
    壹、 迴歸分析結果 58
    貳、 實證結果討論 61
    第五章 結論與建議 63
    第一節 研究結論 63
    第二節 研究建議 66
    壹、 實務上之建議 66
    貳、 後續研究之建議 66
    參考文獻 67
    附錄 73
    附錄一、問卷內容 73
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    Description: 碩士
    國立政治大學
    科技管理研究所
    99359019
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099359019
    Data Type: thesis
    Appears in Collections:[科技管理研究所] 學位論文

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