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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/54913

    Title: 以多邊平台觀點探討線上軟體平台對外部開發者之守門機制: 以App Store和Android Market為例
    Gatekeeping Stategy on online marketplaces from the multi-sided platforms perspective: a case study on App store and Android market
    Authors: 顏瓊玉
    Yan, Chung Yu
    Contributors: 溫肇東
    Yan, Chung Yu
    Keywords: 多邊平台
    Multi-Sided Platforms
    External Developers
    App Store
    Android Market
    Date: 2011
    Issue Date: 2012-10-30 14:21:27 (UTC+8)
    Abstract: 行動上網時代來臨,隨著連網技術成熟與裝置快速普及,微型應用程式(application,簡稱app)的應用應運而生,線上軟體平台產業快速成形,集廣大外部開發者之力共同創造價值與利潤。


    Internet infrastructure and technology have advanced, we have now entered the Mobile Internet Device era. Online marketplaces form and applications sprout, stimulating an ecosystem worthy enough for external developers to dive in, grabbing the value in this co-creating process.
    However, managing the online marketplace is difficult. Developing a place to encourage participation for external developers as well as to gate keeping the platform quality is not an easy task. Up to this day, we can observe different online marketplaces develop different approaches. This research combines the prospective from multi-sided platforms theory and gatekeeping theory in view to answer three questions: (1) What is the gatekeeping strategy for online marketplaces? (2) As online marketplaces develop, how does the gatekeeping process change? (3) What influence does gatekeeping strategy has on online marketplaces performance?
    This study has found: (1) Two different strategies multi-sided platforms use for gatekeeping forming regulation and services for external developers are “Value Proposition” and “Value Creation”. (2) From the “early stage” to the “developing stage” of multi-sided platforms, this research discovers two different movements on gatekeeping: “From Opened to Restricting” and “From Restricting to Opened”. “Value Proposition” strategy leans toward “From Restricting to Opened” state, while “Value Creation” strategy leans toward “From Opened to Restricting” state.(3) Multi-sided platform is not a place to generate interests, but a place to manage the ecosystem.
    Reference: 一、英文文獻

    • 論文期刊

    Andrei Hagiu (2006) “Two-Sided Platforms: Pricing, Product Variety and Social Efficiendy.” Harvard Business School.

    Andrei Hagiu (2006) “Optimal Platform Pricing in Two-Sided Markets.” RAND Journal of Economics.

    Andrei Hagiu (2007) ”Merchant or Two-Sided Platform?” Review of Network Economics, Vol.6(2), June 2007.

    Andrei Hagiu (2008) ”Two-Sided Platforms: Variety and Pricing Structures,” mimeo Harvard Business School.

    Boudreau K. (2008) ”Opening the Platform vs. Opening the Complementary good? The Effect on Product Innovation in Handheld Computing,” HBS Working Paper.

    Faye Mallett (2006) “Multi-Sided Markets: More Platforms For Business,” Galt Global Review, April 17, 2006.

    Farrell J. and Katz M. L. (2000) “Innovation, Rent Extraction, and Integration in Systems Markets,” Journal of Industrial Economics 48(4):413-432.

    Gawer A. and Henderson R. (2007) “Platform Owner Entry and Innovation in Complementary Markets: Evidence from Intel,” Journal of Economics & Management Strategy, Vol. 16, No. 1, pp.1-34, Spring.

    Gawer, A, and Cusumano M.A.(2002) Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation, Harvard Business School Press, Boston.

    Gawer, Annabelle, Michael A. Cusumano(2008), “How Companies Become Platform Leaders”, MIT Sloan Management Review, 49(2),pp.28-35.

    Hsiang, W. H., Chen, T.W., Chen, Y.W., Wu, S.H., Wen, C.T., (2006). Gatekeeping Innovation : An Interactive Model. Academy of Management Conference, Atalanta, USA.

    Iansiti M. and Levien R. (2004) The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability, Harvard Business School Press 2004.

    Jean-Charles Rochet and Jean Tirole, (2003), “Platform Competition in Two-Sided Markets,” Journal of European Economic Association.

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    Kevin J. Boudreau and Andrei Hagiu (2008) “Platform Rules: Mutil-Sided Platforms as Regulators” MIT Working Paper.

    Parker G. and Van Alstyne M. W. (2005) “Innovation, Openness and Platform Control,” mimeo Tulane University and MIT.

    Prencipe A., Davies A. and Hobday M. (2003) The Business of System Integration, Oxford University Press.

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    West J. (2003) “How Open is Open Enough? Melding Proprietary and Open Source Platform Strategies,” Research Policy 32(7), 1259-1285

    • 專書

    Chesbrough, Henry(2007) ”Open business models: How to thrive in the new innovation landscapes”,

    Csikszentmihalyi, M. (1996). “Creativity: Flow and the Psychology of Discovery and Invention.” New York: Harper Colins.

    David S. Evans and Richard Schmalensee. 2004. Paying with Plastic: The Digital Revolution in Buying and Borrowing, MIT Press, Boston.

    Evans D., Hagiu, A, Schmalensee, R. 2006. Invisible Engines: How Software Platforms Drive Innovation and Transform Industries, MIT Press, Boston.

    Evans D., Schmalensee, R. 2007. The Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies. Harvard Business School Press, Boston.

    Yin, R. K. (1994). Case Study Research: Design and Methods: Sage Pubns.

    • 研究調查機構

    Morgan Stanley Research http://www.morganstanley.com/institutional/research/








    Garner Inc.,http://www.gartner.com/technology/home.jsp

    HIS Screen Digest,http://www.screendigest.com/


    • 論文期刊

    許俊傑(2007),以Multisided Platform觀點分析PayPal事業經營模式,台灣大學商學研究所碩士論文。

    林玉堂(2009) ,多邊企業經營模式之建構:i-mode個案探討,政治大學企業管理研究所碩士論文。

    韓燕甯(2008),從開放式創新觀點探討NTT DoCoMo平台行經營模式,政治大學企業管理研究所碩士論文。

    林嘉源(2007),展覽的產業守門機制研究—以COMDEX Fall、CeBIT、COMPUTEX Taipei世界三大電腦展為例,國立政治大學科技管理研究所碩士論文。




    • 專書

    王怡棻譯(2010),Venkat Ramaswamy, Francis Gouillart著,共同創造有多厲害,商周出版


    李芳齡譯(2007),David S. Evans and Richard Schmalensee,企業觸媒策略:觸媒型企業多邊平台的制勝法則,天下雜誌


    • 報章雜誌


    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098359003
    Data Type: thesis
    Appears in Collections:[科技管理研究所] 學位論文

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