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    政大機構典藏 > 理學院 > 心理學系 > 學位論文 >  Item 140.119/54643
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/54643

    Title: 檢驗以比較為基礎的決策理論-Decision by sampling theory之適切性
    Examination of the comparison-based decision making theory: The boundary of the decision by sampling theory
    Authors: 李孟潔
    Contributors: 楊立行
    Keywords: 評價與決策
    judgment and decision making
    range frequency theory
    decision by sampling
    decision theory
    Date: 2011
    Issue Date: 2012-10-30 11:27:25 (UTC+8)
    Abstract:   Vlaev等人(2011)提出大部分決策理論可分為「數值優先(第一類)」、「計算數值並以比較為基礎(第二類)」及「純粹比較(第三類)」三種觀點。在純粹比較觀點中,Stewart等人(2006)提出的抽樣決策理論認為個人的決策歷程只有形成決策樣本,並將目標物與決策樣本中其他選項進行兩兩次序比較就能產生對該目標物的評價,不需要真正計算選項的數值。然而很少研究檢驗決策是否確實不牽涉刺激數值的計算,以及第三類觀點是否優於第一及第二類觀點的理論。
      實驗部分則以Brown 等人(2008)的實驗設計為基礎,展開四類實驗檢驗排名對滿意度評價的影響是否存在且強勢。結果發現排名對滿意度評價的影響雖穩定存在,但影響強度會隨著實驗程序是否暗示受試者進行比較而改變,且相對位置亦會影響評價結果,因此本研究的結果支持第二類觀點的範圍頻次理論。
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0997520051
    Data Type: thesis
    Appears in Collections:[心理學系] 學位論文

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