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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/52620


    Title: 開設民族風味餐廳之商業企劃書
    Business plan development for ethnic restaurant
    Authors: 方猶仁
    Sean HONG Yew Zin
    Contributors: 何小台
    Ho, Chester
    方猶仁
    Sean HONG Yew Zin
    Keywords: 餐廳
    民族風
    商業企劃書
    Restaurant
    Ethnic
    Business Plan
    Date: 2010
    Issue Date: 2012-04-12 14:02:14 (UTC+8)
    Abstract: Jack Derby of Derby Management claims that a sound Business Plan is necessary for the owner as well as the assembled team to start a business and incorporate it. And the actual process of planning is the key to creating a workable Business Plan. The Business Plan consolidates management direction, provides debate and consensus, guides for potential crisis and acts as the company’s scorecard.
    A well thought out Business Plan is particularly crucial in order for a start-up to secure funds, as it contains disciplined balance, logical vision, financial projections, blue print for now as well as 3-5 years out, formal but accessible and not least creative. These are but some of the criteria for funding.
    In this project, I will explore how to plan, research and develop a workable model for a Business Plan. In particular, I will focus on devising a business model which describes the rationale of how an organization creates, delivers, and captures value – economic, social, or other forms of value with its market offering. Such a study should give insights into the workings of potential business entity that can excel in Asia Pacific, and break into global market too.
    1. Executive Summary 1
    2. General Company Description 2
    2.1 The Design 2
    2.2 The Menu 2
    2.3 The Management 3
    2.4 Mission Statement 3
    2.5 Company Objectives 3
    2.6 Business Philosophy 4
    2.7 Company Ownership 4
    2.8 Location & Operations 5
    2.9 Operating Criteria 6
    2.10 Competition and Buying Patterns 6
    3. Products and Services 8
    4. Marketing Plan 9
    4.1 Strategy and Implementation Summary 9
    4.2 Customer Segment 9
    4.3 Visibility 10
    4.4 Market Analysis Conclusion 10
    4.5 Building and Signage 11
    4.6 Customer Service 11
    4.7 Advertising and Promotion 12
    4.8 Media Objectives and Strategy 12
    4.9 Promotional Campaign 13
    4.10 Publicity Strategy 13
    4.11 Media Marketing 16
    4.12 Sales Strategy 17
    4.13 Web Plan Summary 18
    4.14 Market Analysis Summary 18
    4.15 Market Segmentation 19
    4.16 Competitor Analysis 20
    4.17 Competitive Edge 21
    5. Management and Organization 23
    5.1 Management Summary 23
    5.2 Management Team 23
    5.3 The Strait's Advisory Board 23
    5.4 Managing Partner Responsibilities 24
    5.5 Personnel Plan 24
    5.6 Kitchen 25
    5.7 Restaurant Operations 25
    6. Startup Expenses and Capitalization 27
    6.1 Financial Plan 27
    6.2 Financial Pro Forma 27
    6.3 Economy 28
    6.4 Business Growth 28
    6.5 Industry & Start-Up 29
    6.6 Pricing & Cost Control 30
    6.7 Inventory turnover and Accounts Payable 31
    6.8 Risk Analysis/Mitigation 31
    7. Financial Plan 34
    7.1 12-Month Profit and Loss Projection 34
    7.2 Four-Year Profit Projection 35
    7.3 Projected Cash Flow 36
    7.4 Opening Day Balance Sheet 37
    7.5 Break-Even Analysis 38
    8. Reference 39
    Reference: 1. National Venture Capital Association (NVCA), Spencer Stuart. 2010. Emerging best practices for building the next generation of venture-backed leadership.
    2. Cindy McCauley and Michael Wakefield. 2006. Talent Management in the 21st Century. The Journal for Quality and Participation.
    3. Marcus Buckingham. 2005. What great managers do? Harvard Business Review.
    4. FT Press, Ken Blanchard. 2010. Serving Customers at a Higher Level. Leading at a Higher Level. 33-53.
    5. McGraw Hill, Jan R. Williams, Susan F. Haka, mark S. Bettner, Joseph V. Carcello. 2008. The Accounting Cycle. Financial and Managerial Accounting. 194-215.
    6. Wiley, Efraim Turban and Linda Volonino. 2010. The Web Revolution. Information Technology for Management. 196-327
    7. Pearson, John D. Daniels, Lee H. Radebaugh and Daniel P. Sullivan. 2011. Comparative Environment Frameworks. International Business. 89-256
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    98933043
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098933043
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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