企業參與藝文的議題，從過往文獻的藝企合作(Arts & Business)架構來看雙方的所得；除企業與藝文，是否能對社區有所回饋；而既然被歸類為CSR議題之一，以策略性CSR的架構來檢視，是否有結合策略意涵、核心能力，讓CSR對企業有更多貢獻。本研究提出兩個在企業社會責任深獲肯定、在企業參與藝文也深獲認同的企業，希望從中以企業藝文合作、企業與社區、策略性企業社會責任三個層次檢視他們參與藝文的成效，也將這樣的模式擴大發想，期能對企業參與藝文這個領域有更大助益。 Corporate Social Responsibility (CSR) becomes a trend in the world and the enterprises follow the triple bottom line - Environmental, Economic, and Social for a better performance. Michael Porter proposed Strategic Corporate Social Responsibility which mentioned the best CSR should integrate corporate’s core competence and strategy.
More and more enterprises are funding arts and cultural activities to give back to the society, to maintain their public relationship image, or to coordinate with marketing strategy. Most of these events are considered as a part of CSR. Past researches were hoping to find a win- win situation between the enterprises and art functions by studying the motivation, influential factors and the types of cooperation.
This paper used two case studies of the enterprises which are well recognized in the fields of both Arts & Business and CSR. We evaluated the effectiveness of the outcome with the following three steps. First, we looked at the benefits under the Arts & Business perspective, and the contribution made to the suburbs. Last, we applied Strategic CSR to see if the result is correlated to their core strategy and core competence. 第壹章、緒論...1