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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/48421
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/48421


    Title: The personal influence model and gao guanxi in Taiwan Chinese public relations
    Authors: 黃懿慧
    Date: 2000-07
    Issue Date: 2010-11-23 04:11:41 (UTC+8)
    Abstract: Research has proved the existence of a “personal influence” model of public relations in Far Eastern countries. The literature also suggests that the personal influence model is often performed in an unethical manner. Based on the discussion on the practice of the personal influence model and its unethical implication, this article aims to develop a contemporary Chinese philosophy of public relations.The premises of this article in exploring this topic are 1) public relations in China must achieve status and recognition as a legitimate profession, and 2) a sound philosophical cornerstone is essential to achieve professionalism. In this article, I explored the way in which Chinese culture contributes to the development of the practice of the personal influence model, especially in relation to the employment of guanxi. Then, I reviewed the Western theory of global public relations, focusing on the concept of a symmetric worldview. Last, the contemporary Chinese philosophy of public relations was developed.I make five suggestions: 1) introduce the notion of “holism” and expand the purview of the “extended family” to “society”; 2) highlight social responsibility and public interest; 3) emphasize disclosure, 4) reemphasize the old tenet, Jen; and 5) highlight equality.
    Relation: Public relations review, 26(2), 216-239
    Data Type: article
    Appears in Collections:[廣告學系] 期刊論文

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