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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/38400

    Title: WEB2.0旅遊網站的社群經營與價值共創研究 -以沿著菊島旅行網站為例
    A study of communities management and value co-creation of Web2.0 travel websites -A case of PHsea
    Authors: 高世峻
    Kao, Shih Chun
    Contributors: 洪叔民
    Horng, Shwu Min
    Kao, Shih Chun
    Keywords: Web2.0
    Travel Websites
    Communities Management
    Value Co-creation
    Date: 2009
    Issue Date: 2010-04-09 14:43:58 (UTC+8)
    Abstract: Web2.0的概念自2005年被首次提出後,隨即在網路上造成一股革命的風潮,伴隨著Web2.0的特性,網路社群經營也變成了一門重要的網路企業經營顯學,以往單純的網路行銷或電子商務,在加入Web2.0的概念後,都從網路經營的本質起了很大的轉變。因此本研究即以個案研究的方式,來探討Web2.0旅遊網站的社群經營與價值共創的關係,並繼續延伸探討Web2.0旅遊網站的經營模式建議。

    The concept of Web2.0 was published in 2005 for the first time and immediately became a new trend in internet business and internet study. In Web2.0 world, the e-commerce and e-business are no longer same and the virtual internet community becomes more important than ever too. In this thesis we’ll use a case study to figure out the new trend of communities management and value co-creation of Web2.0 travel websites.

    Our case website is a travel website named PHsea. It’s a travel website established for promoting Peng Hu tourism. But not like other travel websites in Taiwan, PHsea was the first travel website to manage the real community (tourist industry) in a way like virtual community and make real community and virtual community working together to create values for both sides. It’s a new discovery and in this study we’ll use the assessment method such as DART to find the authentication of value co-creation relationship by real community, virtual community and case website. In the end of this study we’ll try too find a possible business model for our case website too.
    第壹章 緒論 1
    第一節 研究背景與研究動機 1
    第二節 研究目的與研究問題 4
    第三節 論文結構 5
    第貳章 文獻探討 6
    第一節 WEB2.0 6
    第二節 WEB2.0網路經濟 10
    第三節 WEB2.0旅遊網站 16
    第四節 社群經營 18
    第五節 價值共創 27
    第參章 研究流程與研究架構 35
    第一節 研究對象與研究流程 35
    第二節 研究架構與研究方法 39
    第肆章 個案介紹與研究分析 48
    第一節 個案介紹 48
    第二節 研究分析 82
    第伍章 結論與建議 109
    第一節 研究結論 109
    第二節 對個案網站的未來經營建議 110
    第三節 研究限制與未來研究建議 111
    參考文獻 112
    Reference: 參考文獻
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097380030
    Data Type: thesis
    Appears in Collections:[管理碩士學程/商管專業學院碩士學位學程 AMBA] 學位論文

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