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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/38335

    Title: 2007至2009中華台北男女籃國家代表隊在瓊斯盃新聞中的性別差異
    Gender differences in news coverage between men and women players for Chinese Taipei basketball teams in Jones Cup from 2007 to 2009
    Authors: 江佳琪
    Chiang, Ricie
    Contributors: 鄭怡卉
    Cheng, I-Huei
    Chiang, Ricie
    Keywords: 性別差異
    Gender difference
    women's basketball
    men's basketball
    Jones Cup
    Gender representation in media
    Date: 2009
    Issue Date: 2010-04-09 14:21:13 (UTC+8)
    The current study is aimed to more closely examine the gendered coverage for basketball in Taiwan’s newspapers. Newspaper coverage of the Jones Cup from 2007-2009 was content analyzed, along with in-depth interviews with the reporters and editors. The results revealed that quantitatively, news coverage on women’s basketball has greatly improved in comparison with data in the past literature. However, qualitatively, the gendered values proved, such as infantilization and sexualization, still exist and are embedded in sports news nowadays.
    The examples of better the reporting patterns for women’ws basketball were identified with the principle of emphasizing on sports performance. In addition, there are a few consensuses among the interviewees on the challenges and suggestions for women’s basketball in Taiwan, including (1) the current system, (2) marketing and (3) media relations. In short, the purpose of the current study provides and offers practical suggestions of how to fairly report women basketball games and other women sports.
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0954610054
    Data Type: thesis
    Appears in Collections:[國際傳播英語碩士學程] 學位論文

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