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    Title: 台灣微型創業者的機會與資源及新價值創造動態過程研究
    Study of dynamic processes in opportunities, resources and new value creation of micro-business entrepreneurs in Taiwan
    Authors: 許凱玲
    Hsu, Kai-Lin
    Contributors: 溫肇東
    Wen, Chao-Tung
    許凱玲
    Hsu, Kai-Lin
    Keywords: 微型創業
    新價值創造
    機會辨識
    創業資源
    Date: 2005
    Issue Date: 2009-09-18 09:35:55 (UTC+8)
    Abstract: 在台灣,中小企業一直扮演十分重要的角色,對國家經濟成長、創造就業機會有重大貢獻。近年有一群新興族群—微型企業,許多微型創業者在乎能夠結合熱情與專業所長,在自由彈性的工作環境中,實現夢想。小本經營的微型企業與近年來台灣產業環境變遷習習相關,在產業外移、經濟成長緩慢、失業率提升、及台灣產業結構逐步調整之下,沒有合適工作的人、職場中的高薪專業工作者、家庭中的主婦們,形形色色的人開始選擇創業這條路。微型企業主要特徵有二:小規模、低資產。多數微型企業因為規模不大,在面對變動快速的環境,能夠保有靈活應變能力;唯資產不足之原因,讓多數微型企業往往因為資金周轉不靈,而走上失敗或倒閉之途。普遍說來,台灣微型企業面臨「資本額小、體質弱、力量分散」困境。有別於傳統產業與高科技產業的創業,因為規模、產值與創業背景的不同,微型創業者在充滿障礙的創業過程中,每一步不但皆是生死存亡的關鍵,亦沒有想像中容易。創業過程中,創業者面臨機會的決策過程,如何因應創業活動運用既有資源,或進一步尋求所需資源的過程,都是欲踏入微型創業市場的創業者在乎的關鍵點。另,即便是小規模的微型企業,只要有能力辨識機會,依然有能力創造或發掘新市場,創造新價值;或許微型創業者是從自我價值提升開始,但透過營運模式的改變過程,依然可以對社會層次產生新價值。透過本研究,可以瞭解現今台灣社會時興的創業全民運動,微型創業者如何結合所長,因應環境的變化,找到利基市場,取得適用資源,創造新價值,並且瞭解創業動態過程最重要的關鍵因素為何。本研究所要探討的是微型創業者在充滿障礙的創業過程中,機會的辨識與掌握,因應創業過程其創業資源的變化,與微型創業活動價值創造的過程。本研究將Timmons Model(1999) 修改成為「新價值創造」,「創業者」,「機會」,「資源」四部份,依Maes(2003) 所提出之價值創造五元素探討創業者創造新價值之過程,並以Kim(2005) 提出的四項行動工具分析架構,解構新價值創造過程中創業者對機會、資源、與內外在環境的互動過程。
    微型創業活動在封閉環境因子與外圍環境因子交互影響之下,形成機會辨識的動態過程,引發創業動機,修正創業活動。有能力從市場上學習產業經驗的創業者或創業團隊,才可以持續提升知識強化與產品內容深度。創業者透過創業活動的修正,逐一建構新創價值。創業過程中透過市場經驗的累積,提升微型企業的產業元素價值;但是創業者必須在高價值產業元素中,考量營運模式的調整,才能真正提升該微型企業的整體價值。因此,「創業者」是微型創業過程中最重要的關鍵元素,由創業者所引發的創業活動最為重要,可能是「創業者與機會」或「創業者與資源」,因產業別不同或當時環境因素的改變,產生對創業活動不同程度的影響。
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    參考網站
    1. 老地方冰果室,http://www.frostyplace.com/index.php?story_id=1700
    2. 水越設計,http://www.aguadesign.com
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    4. 地方特色網,http://otop.moeasmea.gov.tw
    Description: 碩士
    國立政治大學
    科技管理研究所
    92359003
    94
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0923590031
    Data Type: thesis
    Appears in Collections:[科技管理研究所] 學位論文

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