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    題名: 2005年縣長與縣市議員選舉候選人網站與部落格分析
    An Analysis and Critique of 2005 Taiwan Candidate Websites and Blogs
    作者: 黃毓茹
    貢獻者: 鄭自隆
    黃毓茹
    關鍵詞: 政治傳播
    競選網站
    部落格
    選舉
    內容分析
    深度訪談
    political communication
    camaign website
    blog
    election
    content analysis
    in-depth interciew
    日期: 2005
    上傳時間: 2009-09-17 15:35:35 (UTC+8)
    摘要: 本研究主要以2005年縣市長與縣市議員選舉為研究對象,增補過去網站評估指標之不足,以重新建構之親切性、互動性、資訊性、工具性、連結性、動員性、與涉入性七大指標,先以「內容分析法」針對候選人競選網站之呈現與候選人角色進行比較分析,探究選舉類型、候選人特質、政黨等因素在網站表現上是否呈現差異;其次,針對台北縣長候選人競選網站與部落格,「深度訪談」其建置者,比照北縣長候選人網站與部落格實際表現情形。

    研究發現,「選舉類型」與「政黨類別」是影響網站表現的二個因素,縣市長候選人網站在親切性、資訊性表現均較縣市議員精彩;此外,候選人網站與部落格的表現出之差異與特色如下:一、政治性的網站,去政治化的部落格;二、部落格文章多以感性、正面為主;三、部落格較具候選人個人化色彩;四、候選人網站與部落格均以直接形象呈現為主;五、候選人部落格超連結運用情形仍未普遍;六、線上捐款尚未盛行。

    本研究並發現,候選人部落格(Candidate Blog)普遍具有混雜(hybrid)的特質, 因此不適用於過去部落格之「非個人即議題」或「非議題即個人」全然武斷的劃分,建議後續在探討部落格時,應視「候選人部落格」為一獨立子題予以討論。
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    描述: 碩士
    國立政治大學
    廣告研究所
    93452002
    94
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0934520021
    資料類型: thesis
    顯示於類別:[廣告學系] 學位論文

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