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    日期題名作者
    2009-01 Effectiveness of promotional premiums: The moderating role of affective state in different contexts Chang, Chingching; 張卿卿
    2004 The effectiveness of retrospective and anticipatory self-referencing ads 張卿卿
    2008 The Effectiveness of Using a Global Look in an Asian Market Chang, Chingching; 張卿卿
    2011-12 The effects of ad-induced and context-induced affect on on-line and off-line judgments of health ads Chang, Chingching; 張卿卿
    2015 The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation 林芝璇; Chen, Kuan‐Ju; Kim, Jooyoung; Lin, Jhih‐Syuan
    2004 The Effects of Diagnostic Advertising Content: A Resource-Matching Perspective 張卿卿
    2009-05 The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing Leshner, Glenn; Cheng, I-Huei; 鄭怡卉
    1995-08 Effects of gender schematic processing on the reception of political commercials for men and women candidates Hitchon, Jacqueline C.; Chang, Chingching; 張卿卿
    2001 The effects of personality on product evaluation 張卿卿
    1999-05 The effects of public relations strategies on conflict management strategies 黃懿慧
    2010-12 The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies Chang, Chingching; 張卿卿
    2011-08 The effects of the number of product subcategories on perceived variety and shopping experience in an online store Chang, Chingching; 張卿卿
    2017-12 Embedded Relationality and Role : History and Hierarchy in Vietnam’s China Policy 黃瓊萩; Huang, Chiung-Chiu
    2005-12 An empirical investigation of the interaction between publicity, advertising, and previous brand attitude and knowledge 張郁敏; Chang, Yuhmiin
    1997 Empirical Study on Human Resources Management of International Joint Ventures 祝鳳岡
    2015 Endorsements move students to choose candidate Wei, Ran1 wei; Lo, Ven-hwei; Chang, Chingching; 張卿卿
    2005-10 Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals 張卿卿
    2006 Enhancing self-consciousness: Implicatoins for the effectiveness of ad appeals Chang, Chingching; 張卿卿
    2011-03 Enhancing Self-Referencing to Health Messages: Implications for Public Health Campaigns Chang, Chingching; 張卿卿
    2009 Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent Appeals Chang, Chingching; 張卿卿
    2007-07 Enhancing the effectivness of anti-smoking messages via self-congruent appeals 張卿卿
    2005 Erratum: &quot;Crisis communicative strategies in Taiwan: Category, continuum, and cultural implication&quot; (Public Relations Review (2005) vol. 31 (229-238) 10.1016/j.pubrev.02.016) Huang, Y.-H.; Lin, Y.-H.; Su, S.-H.; 黃懿慧; 林穎萱
    2008-11 Ethical Considerations for Health Messages: Assessing TARES Dimensions in Antismoking Ads. 鄭怡卉
    2008-08 Ethical Leadership in Public Relations: Roles, Dimensions and Knowledge Transfer 鄭怡卉
    2012-08 Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉

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