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Date	Title	Authors
2012-04	The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model	張卿卿; Chang, Chingching
2012-12	Effectiveness of consensus information in advertising	張卿卿; Chang, Chingching
2012-04	Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences	Chang, Chingching; 張卿卿
2009-01	Effectiveness of promotional premiums: The moderating role of affective state in different contexts	Chang, Chingching; 張卿卿
2004	The effectiveness of retrospective and anticipatory self-referencing ads	張卿卿
2008	The Effectiveness of Using a Global Look in an Asian Market	Chang, Chingching; 張卿卿
2011-12	The effects of ad-induced and context-induced affect on on-line and off-line judgments of health ads	Chang, Chingching; 張卿卿
2015	The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation	林芝璇; Chen, Kuan‐Ju; Kim, Jooyoung; Lin, Jhih‐Syuan
2004	The Effects of Diagnostic Advertising Content: A Resource-Matching Perspective	張卿卿
2009-05	The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing	Leshner, Glenn; Cheng, I-Huei; 鄭怡卉
1995-08	Effects of gender schematic processing on the reception of political commercials for men and women candidates	Hitchon, Jacqueline C.; Chang, Chingching; 張卿卿
2001	The effects of personality on product evaluation	張卿卿
1999-05	The effects of public relations strategies on conflict management strategies	黃懿慧
2010-12	The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies	Chang, Chingching; 張卿卿
2011-08	The effects of the number of product subcategories on perceived variety and shopping experience in an online store	Chang, Chingching; 張卿卿
2017-12	Embedded Relationality and Role : History and Hierarchy in Vietnam’s China Policy	黃瓊萩; Huang, Chiung-Chiu
2005-12	An empirical investigation of the interaction between publicity, advertising, and previous brand attitude and knowledge	張郁敏; Chang, Yuhmiin
1997	Empirical Study on Human Resources Management of International Joint Ventures	祝鳳岡
2015	Endorsements move students to choose candidate	Wei, Ran1 wei; Lo, Ven-hwei; Chang, Chingching; 張卿卿
2005-10	Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals	張卿卿
2006	Enhancing self-consciousness: Implicatoins for the effectiveness of ad appeals	Chang, Chingching; 張卿卿
2011-03	Enhancing Self-Referencing to Health Messages: Implications for Public Health Campaigns	Chang, Chingching; 張卿卿
2009	Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent Appeals	Chang, Chingching; 張卿卿
2007-07	Enhancing the effectivness of anti-smoking messages via self-congruent appeals	張卿卿
2005	Erratum: "Crisis communicative strategies in Taiwan: Category, continuum, and cultural implication" (Public Relations Review (2005) vol. 31 (229-238) 10.1016/j.pubrev.02.016)	Huang, Y.-H.; Lin, Y.-H.; Su, S.-H.; 黃懿慧; 林穎萱