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Introduction:
本校從民國六十年代起即著手申請籌設廣告學系,以培養廣告、公共關係之學術與實務人才,經多年的努力,配合傳播教育的發展,於民國七十五年八月奉准籌設。為培育優秀廣告人才,本系秉持「知識」為廣告人致勝關鍵的信念,在紮實的廣告、行銷、創意與公關等專業訓練背後,更需要良好的博雅教育為基礎。期於將來成為重視人文精神、關懷社會、敏銳真誠的廣告人,成為廣告學術、實務界的主流。
廣告學系
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Collection
國科會研究計畫
[
113
/113]
學位論文
[
232
/240]
專書/專書篇章
[
66
/66]
展演
[
7
/7]
會議論文
[
39
/350]
期刊論文
[
451
/507]
研究報告
[
4
/5]
考古題
[
32
/32]
Siblings
傳播博士班
[
6
/7]
新聞學系
[
2624
/3618]
廣播電視學系
[
986
/1348]
傳播學院碩士在職專班
[
159
/232]
數位內容碩士學位學程
[
135
/192]
傳播學院傳播碩士學位學程
[
151
/172]
國際傳播英語碩士學程
[
165
/199]
Community Statistics
近3年內發表的文件:56(4.24%)
含全文筆數:944(71.52%)
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下載大於0次:942(99.79%)
下載大於100次:906(95.97%)
檔案下載總次數:1765621(1.29%)
最後更新時間: 2019-12-07 09:25
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Showing items 126-150 of 1320. (53 Page(s) Totally)
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Date
Title
Authors
2005-07
Does Content Matter More than Time? The Influence of Media Use on Social Capital, Political Attitudes and Political Participation
張卿卿
2000
Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan
張卿卿
2012
Double Standard: The Role of Environmental Consciousness in Green Product Usage
林穎青
;
Lin, Ying-Ching
;
Chang, Chiu-Chi
2005-07
The driving forces for smoking among Taiwanese adolescents
張卿卿
2004-04
The effect of new networks on U.S. TV diversity. Journal of Media Economics
林淑芳
;
McDonald, Daniel G.
;
Lin, Shu-Fang
2011-11
Effect of opponent type on moral emotions and responses to video game play
林淑芳
;
Lin, Shu-Fang
2000
The effect of personality differences on product evaluations
張卿卿
2009-11
Effective Science Communication: Public Perceptions and Media Representation
鄭怡卉
;
曾耀寰
2002
Effectiveness of Ad Framing for Consumption Products
張卿卿
2012-04
The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model
張卿卿
;
Chang, Chingching
2012-12
Effectiveness of consensus information in advertising
張卿卿
;
Chang, Chingching
2012-04
Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences
Chang, Chingching
;
張卿卿
2009-01
Effectiveness of promotional premiums: The moderating role of affective state in different contexts
Chang, Chingching
;
張卿卿
2004
The effectiveness of retrospective and anticipatory self-referencing ads
張卿卿
2008
The Effectiveness of Using a Global Look in an Asian Market
Chang, Chingching
;
張卿卿
2011-12
The effects of ad-induced and context-induced affect on on-line and off-line judgments of health ads
Chang, Chingching
;
張卿卿
2015
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
林芝璇
;
Chen, Kuan‐Ju
;
Kim, Jooyoung
;
Lin, Jhih‐Syuan
2004
The Effects of Diagnostic Advertising Content: A Resource-Matching Perspective
張卿卿
2009-05
The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing
Leshner, Glenn
;
Cheng, I-Huei
;
鄭怡卉
1995-08
Effects of gender schematic processing on the reception of political commercials for men and women candidates
Hitchon, Jacqueline C.
;
Chang, Chingching
;
張卿卿
2001
The effects of personality on product evaluation
張卿卿
1999-05
The effects of public relations strategies on conflict management strategies
黃懿慧
2010-12
The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies
Chang, Chingching
;
張卿卿
2011-08
The effects of the number of product subcategories on perceived variety and shopping experience in an online store
Chang, Chingching
;
張卿卿
2017-12
Embedded Relationality and Role : History and Hierarchy in Vietnam’s China Policy
黃瓊萩
;
Huang, Chiung-Chiu
Showing items 126-150 of 1320. (53 Page(s) Totally)
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