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    日期題名作者
    2006-12 Cultural masculinity/femininity influences on ad appeals 張卿卿; Chang, Chingching
    2001 Cultural versus Self: impacts of individualism/collectivism on processing adverising messages 張卿卿
    2004 Culture Differences Regarding Masculinity/Femininity on the Effectiveness of Image Ad Appeals and Utilitarian Ad Appeals 張卿卿
    1999 Demographic Differences in Perceived Channel Characteristics: A Comparison of the Web, Catalogs, and Retail Stores 郭貞
    2017 Detecting Which Firm-Specific Characteristics Impact Market-Oriented R&D 翁永和; Hsu, Kuang-Chung; Weng, Yungho
    2007 Diagnostic advertising content and individual differences: Testign a resource-matching perspective with a Taiwanese sample Chang, Chingching; 張卿卿
    2003 Diagnosticity of Ad Frames for Different Cultures-Oroduct involvement as a moderator 張卿卿
    2003 Diagnosticity of masculinity and Femininity in processing advertising messages 張卿卿
    2018-01 Digital first newsroom: Analyzing journalism convergence and transformation of The Straits Times’ online news practices 林翠絹; Lin, Trisha T. C.
    2013-07 Discovering the unexplored in science communication: Pseudoscience news Cheng, I-Huei; 鄭怡卉
    2012 Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China 林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan
    2009 Do stronger links with practice make perfect? 鄭怡卉; Gregorio, Federico de; Cheng, I-Huei
    2009 Do stronger links with practice make perfect?: A survey of advertising scholars de, Gregorio.; Cheng, I. Huei; 鄭怡卉
    2013-05 Do video games exert stronger effects on aggression than film? The role of media interactivity and identification on the association of violent content and aggressive outcomes 林日璇; Lin, Jih-Hsuan
    2008-10 Does (Linking with) Practice Make Perfect?: A Survey of Public Relations Scholars Cheng, I-Huei; Gregorio, Federico de
    2005-07 Does Content Matter More than Time? The Influence of Media Use on Social Capital, Political Attitudes and Political Participation 張卿卿
    2000 Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan 張卿卿
    2012 Double Standard: The Role of Environmental Consciousness in Green Product Usage 林穎青; Lin, Ying-Ching; Chang, Chiu-Chi
    2005-07 The driving forces for smoking among Taiwanese adolescents 張卿卿
    2000 The effect of personality differences on product evaluations 張卿卿
    2009-11 Effective Science Communication: Public Perceptions and Media Representation 鄭怡卉; 曾耀寰
    2002 Effectiveness of Ad Framing for Consumption Products 張卿卿
    2012-04 The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model 張卿卿; Chang, Chingching
    2012-12 Effectiveness of consensus information in advertising 張卿卿; Chang, Chingching
    2012-04 Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences Chang, Chingching; 張卿卿

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