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    日期題名作者
    2008-12 96年度電視事業產業調查研究 鄭自隆
    2006 A Revisit of Symmetrical Communication From an International Perspective: Status, Effect, and Future Research Directions Huang, Yi-Hui; 黃懿慧
    1993-01 The Acquisition of Consumer Skills and Materialism in Adolescents: A Cross-cultural Comparison 郭貞; Kuo,Cheng
    1992-01 The Acquisition of Consuner Skills and Materialism: A Cross-Cultural Comparison 郭貞
    2011 Actual self vs. avatar self: The effects of social contexts on self-expression 林芝璇; Sung, Yongjun; Moon, Jang Ho; Kang, Mihyun; Lin, Jhih-Syuan
    2004 Ad and brand evaluation in a competitive processing context-The effects of number of attributes and repetition strategies Chang, Chingching; 張卿卿
    2004-01 Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies 張卿卿
    2008-01 Ad Framing Effects For Consumption Products: An Affect Priming Process Chang, Chingching; 張卿卿
    2000 Ad processing: the impact of country-of-origin schemata in different context 張卿卿
    2003 Ad Repetition and Variation in a Competitive Ad Context 張卿卿; Chang, Chingching
    2006-12 Ad Repetition and Variation in a Competitive Ad Context 張卿卿
    2005 Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms Chang, Chingching; 張卿卿
    2001 Advertising Education in Taiwan 陳文玲
    2001 Advertising in Taiwan Liu, Jeanne; 劉美琪
    2013-03 Age matters: Short Message Service advertising reading behaviours 張郁敏; Chang, Yuhmiin
    1998-01 Agency practitioners' perceptions of professional ethics in Taiwan Chen, Amber Wenling; Liu, Jeanne Mei-Chyi; 陳文玲; 劉美琪
    2010 Ambivalent Attitudes and Persuasion Chang, Chingching; 張卿卿
    2012-06 Ambivalent Attitudes in a Communication Process: An Integrated Model Chang, Chingching; 張卿卿
    2014 Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions 張卿卿; 魏然; 羅文輝; Chang, Ching-Ching; Ran, Wei; Lo, Ven-Hwei
    2010 Antecedents and consequences of cross-media usage: A study of a TV program's official web site 林芝璇; Lin, Jhih-Syuan; Cho, Chang-Hoan
    2017 Applications of Collaborative Annotation System in Digital Curation, Crowdsourcing, and Digital Humanities. 蔡明月; Chen, Chin-Ming; Tsay, Ming-Yueh
    2011 Are you following me? A content analysis of TV networks’ brand communication on Twitter 林芝璇; Lin, Jhih-Syuan; Peña, Jorge
    2000 Assessing cultivation theory and public health model for crime reporting 張郁敏; Chang, Yuh-Miin; Reber, Bryan H.
    2010-01 Assessing the TARES as an ethical model for antismoking ads Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉
    1998 Association for Education in Journalism and Mass Communication 張卿卿

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