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    日期題名作者
    2009-03 A Study of the Consumption of Chinese Online Fortune Telling Services Kuo, Cheng; 郭貞
    2011-10 A study on effects of dramatized television news: From perspectives of agenda setting and motivations for TV news viewing Chen, Yi-Ning Katherine; 陳憶寧
    2010-01 A Study on the Communicative Effectiveness of Graphic Warning Labels on Tobacco Packages in Taiwan nccur; 賴建都; 黎佩芬; Lai, Chien-Tu; Li, Pei-Fen
    2011-11 Study on the effectiveness of newly developed tobacco warning labels in Taiwan 賴建都; 黎佩芬
    2004-07 Television and Web advertising synergies 張郁敏; Chang, Yuhmiin
    2005-07 Testing the media effects on political capital 陳憶寧; 羅文輝
    2013 To app or not to app: Engaging consumers via branded mobile apps 林芝璇; Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun
    2003-05 Toward a Cross-Cultural Theoretical Framework of Organization-Public Relations and Boundaries 黃懿慧; Huang, Yi-Hui
    2003-05 Towards Factors Contributing to Integrative Conflict Resolution: A Cross-Cultural Perspective 黃懿慧
    2018 Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty 林芝璇; Lin, Jhih-Syuan; Chen, Kuan-Ju; Sung, Yongjun
    1998 User’s evaluation of homepage as a function of two design factors: An online field experiment 郭貞
    2013 Using active video games for physical activity promotion: A systematic review of the current state of research. 林日璇; Peng, Wei*; Crouse, Julia; Lin, Jih-Hsuan
    2001-04 Values of public relations: Effects on organization-public relationships mediating conflict resolution 黃懿慧
    2010-06 Views from the Field: Public Relations Industry-Academia Relationships Cheng, Huei; Gregorio, Federico de
    2000 The Web as a New Marketing Channel in Comparison With Catalogs and Retail Stores: A Niche Analysis 郭貞; 李海容
    2004-08 When does gender counts: Further insights into gender schematic processing of female candidates' political advertisements Chang, Chingching; 張卿卿
    2014 When New Commercials do not Meet Expectations 張卿卿; Chang, Ching-Ching
    2010 Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S. Chang, Chingching; 張卿卿
    2014 Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework 張卿卿; Chang, Ching-Ching
    2016 Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs,and Media Multitasking Behavior Chang, Yuhmiin; 張郁敏
    2008 Women and the news: Indian and Asian Mishra, Smeeta; Chen, X.; Chen, Yi-Ning; Kim, K-H
    1996-09 WORLD WIDE WEB : 網路經典 賴建都; Lai, Chien-Tu
    2015 Would you be my friend? An examination of global marketers’ brand personification strategies in social media 林芝璇; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
    2007-10 一個新的隱喻廣告分類與現況分析 吳岳剛
    2008-10 一個新的隱喻廣告分類與現況分析 吳岳剛; Wu, Yueh-Gang

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