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    日期題名作者
    2018-09 So scary, yet so fun: the role of self-efficacy in enjoyment of a virtual reality horror game 林日璇; Lin, Jih-Hsuan Tammy; Wu, Dai-Yun; Tao, Chen-Chao
    2018-09 So scary, yet so fun: the role of self-efficacy in enjoyment of a virtual reality horror game 林日璇; Lin, Jih-Hsuan Tammy; Wu, Dai-Yun; Tao, Chen-Chao
    2007-05 Social Capital Human Capital and Career Success in Public Relations in Taiwan 陳憶寧
    2011-12 Social capital, human capital, and career success in public relations in Taiwan 陳憶寧; Chen, Yi-Ning
    2012-05 Social networking and adjustments among international students 林日璇; Lin, Jih-Hsuan; Peng, Wei; Kim, M.; Kim, S.; LaRose, R.
    2016-05 Social television: Examining the antecedents and consequences of connected TV viewing 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun; Chen, Kuan-Ju
    2011 Stop playing with your food! A comparison of for-profit and non-profit food related advergames 林芝璇; Cicchirillo, Vincent; Lin, Jhih-Syuan
    2012-10 Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality Cheng, I-Huei; Lee, Seow Ting; 鄭怡卉
    2007-03 A study of Journalists' Perception of Candidates' Websites and Their Relationships with the Campaign Organization in Taiwan's 2004 Presidential Election 陳憶寧
    2005-08 A study of journalists' perception of candidates' websites and their relationships with the campaign organization in Taiwan's 2004 presidential election 陳憶寧
    2009-03 A Study of the Consumption of Chinese Online Fortune Telling Services Kuo, Cheng; 郭貞
    2011-10 A study on effects of dramatized television news: From perspectives of agenda setting and motivations for TV news viewing Chen, Yi-Ning Katherine; 陳憶寧
    2010-01 A Study on the Communicative Effectiveness of Graphic Warning Labels on Tobacco Packages in Taiwan nccur; 賴建都; 黎佩芬; Lai, Chien-Tu; Li, Pei-Fen
    2011-11 Study on the effectiveness of newly developed tobacco warning labels in Taiwan 賴建都; 黎佩芬
    2004-07 Television and Web advertising synergies 張郁敏; Chang, Yuhmiin
    2005-07 Testing the media effects on political capital 陳憶寧; 羅文輝
    2013 To app or not to app: Engaging consumers via branded mobile apps 林芝璇; Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun
    2003-05 Toward a Cross-Cultural Theoretical Framework of Organization-Public Relations and Boundaries 黃懿慧; Huang, Yi-Hui
    2003-05 Towards Factors Contributing to Integrative Conflict Resolution: A Cross-Cultural Perspective 黃懿慧
    2018-07 Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram 林芝璇; Phua, Joe; Lin, Jhih-Syuan; Limn, Dong Jae
    2018 Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty 林芝璇; Lin, Jhih-Syuan; Chen, Kuan-Ju; Sung, Yongjun
    1998 User’s evaluation of homepage as a function of two design factors: An online field experiment 郭貞
    2013 Using active video games for physical activity promotion: A systematic review of the current state of research. 林日璇; Peng, Wei*; Crouse, Julia; Lin, Jih-Hsuan
    2001-04 Values of public relations: Effects on organization-public relationships mediating conflict resolution 黃懿慧
    2010-06 Views from the Field: Public Relations Industry-Academia Relationships Cheng, Huei; Gregorio, Federico de

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