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    顯示項目301-325 / 1255. (共51頁)
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    日期題名作者
    2009 Repetition Variation Strategies for Narrative Advertising Chang, Chingching; 張卿卿
    2018-01 Repositioning Taiwan in Southeast Asia: Strategies to Enhance People-to-People Connectivity 楊昊; Hsiao, Hsin-Huang Michael; Yang, Alan H.
    2011-07 Representing “Modern Women”: A Pictorial Semiotic Analysis of Advertisements of Taiwan Women’s Sphere during Japanese Occupation of Taiwan 孫秀蕙; 陳儀芬
    2000-06 Research in international public relations: More easily said than done Sha B.; 黃懿慧
    2014 Responses to Conflicting Information in Computer-Mediated Communication: Gender Difference as an Example 張卿卿; Chang, Ching-Ching
    2004-03 Revisiting the Communicative Response Model: Crisis Situations Communication Strategies and Media Effectiveness 黃懿慧
    2012-08 The Role of Ad-evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model Chang, Chingching; 張卿卿
    2012-12 The Role of Ad-Evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model Chang, Chingching; 張卿卿
    2012 The Role of Ad-Evoked Consumption Visions Predicting Brand Attitudes: A Relevancy Principle Model Chang, Ching-Ching; 張卿卿
    2015-03 The role of attachment style in Facebook use and social capital: Evidence from university students and a national sample 林日璇; Lin, Jih-Hsuan
    2004 The Role of Clients in the Public Relations Campaigns Course 鄭怡卉; Benigni, Vince; Cheng, I-Huei
    2000 The role of self in processing advertising messages--An exploration of gender schema 張卿卿
    2006 The Role of Spiritual Health Locus of Control in Breast Cancer Information Processing between African American and Caucasian Women 鄭怡卉; Leshner, Glenn; Cheng, I-Huei; Song, Hyun Joo
    2006 See the small picture: The importance of culture versus self in determining advertising effectiveness 張卿卿
    2013-02 Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising 張卿卿
    2006-03 Seeing the small picture: Ad-self versus ad-culture congruency in international advertising Chang, Chingching; 張卿卿
    2001 Self-Congruency as a cue in different advertising processing contexts 張卿卿
    2002 Self-Congruency as a Cue in Different Advertising Processing Contexts Chang, Chingching; 張卿卿
    2015-07 Self-Construal and Facebook Activities: Exploring Differences in Social Interaction Orientation 張卿卿; Chang, Chingching
    2012 Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk 林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela; Lin, Yu-Fang
    2008 The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal? 林穎青; Raghubir, Priya; Tyebjee, yzoon T.; Lin, Ying-Ching
    2002 Setting the media agenda of attributes in the 2001 Magistrate Election in Taipei 陳憶寧
    1998-11 Should a public relations code of ethics be enforced? 黃懿慧
    2001-06 Should a public relations code of ethics be enforced? 黃懿慧
    1997-01 Should women emote? Perceptual bias and opinion change in response to political ads for candidates of different genders Chang, Chingching; 張卿卿

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