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    日期題名作者
    2007-12 Politically Mobilizing vs. Demobilizing Media: A Mediation Model. Asian Journal of Communication Chang, Chingching
    2013-04 Predicting mobile news use among college students: The role of press freedom in four Asian cities 陳憶寧; Chen, Yi-Ning Katherine
    2004 Priming and Framing Effects: A Comparison of the 1991 Gulf War and the 2003 Iraq War 張卿卿; Chang C.; Lo. V
    2001 Processing advertising in a competitive context 張卿卿
    2003-08 PRSA: Scale Development for Exploring the Cross-Cultural Impetus of Public Relations Strategies 黃懿慧
    2003-06 PRSA: Scale development for exploring the cross-cultural impetus of public relations strategies 黃懿慧
    2009-02 Psychological Motives vs. Health Concerns: Predicting Smoking Attitudes and Promoting Anti-Smoking Attitudes Chang, Chingching; 張卿卿
    1998-08 Public relations strategies and organization-public relationships 黃懿慧
    2007-10 The pursuit of knowledge, identification or entertainment? An exploration of political call-in program content and audiences' viewing motives Chang, Chingching; Lo, Ven-Hwei; 張卿卿; 羅文輝
    2009-06 The Quality of Life in Taiwan Yao, Grace; Cheng, Yen-Pi; Cheng, Chiao-Pi; 鄭喬比
    1994-09 Race Difference in the Formation of Patriotism, Anti-Communism and Political Alienation 郭貞; Kuo, Cheng
    1992-05 Race-Difference in the Formation of Patriotism Anti-Communism and Political Alienation 郭貞
    1999-06 Relational characteristics and conflict resolution associated with public relations strategies: A conceptual model of public relations effects 黃懿慧
    2008-07 The relationship between how we watch television news and what we get:from agenda setting and uses & gratifications perspectives 陳憶寧
    2008 The relationships between how we watch television news and what we get: from agenda setting and uses 陳憶寧
    2007 The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies 張卿卿
    2007-03 The relative effectiveness of comparative and noncomparative advertising: Evidence for gender differences in information-processing strategies Chang, Chingching; 張卿卿
    2002 Relative judgments in a competitive ad context 張卿卿
    2003 Relative judgments in competitive contexts Chang, Chingching; 張卿卿
    2009 Repetition Variation Strategies for Narrative Advertising Chang, Chingching; 張卿卿
    2011-07 Representing “Modern Women”: A Pictorial Semiotic Analysis of Advertisements of Taiwan Women’s Sphere during Japanese Occupation of Taiwan 孫秀蕙; 陳儀芬
    2000-06 Research in international public relations: More easily said than done Sha B.; 黃懿慧
    2014 Responses to Conflicting Information in Computer-Mediated Communication: Gender Difference as an Example 張卿卿; Chang, Ching-Ching
    2004-03 Revisiting the Communicative Response Model: Crisis Situations Communication Strategies and Media Effectiveness 黃懿慧
    2012-08 The Role of Ad-evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model Chang, Chingching; 張卿卿

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